3-4 years of experience in data and analytics within advertising or consulting
Strong knowledge of marketing analytics, including 1st and 3rd party data solutions
Expertise in audience-based marketing and data-driven advertising
Proven leadership skills with impactful client relationship experience
Excellent communication and presentation skills, capable of translating complex data into actionable insights
Ability to train and mentor colleagues effectively
Comfortable navigating ambiguous situations
Passionate about leveraging emerging technologies in advertising
Responsibilities
Build a deep understanding of client strategic issues and competitive positioning
Develop and execute measurement plans
Ensure timely delivery of scheduled and ad hoc reports
Generate actionable insights through advanced analytics
Lead and mentor junior analysts
Present findings and recommendations to clients regularly
Contribute to consumer segmentation and audience exploration
Design tests to measure media impact on business outcomes
Manage daily cross-functional tasks and priorities
Benefits
Collaborative work environment with a focus on professional development
Opportunity to lead and mentor a team
Engagement with industry trends through research and events
Access to training and coaching resources
Flexible in-office attendance policy with a focus on team collaboration
Full Job Description
Agency: Omnicom Media
Job Function: Data and Analytics
Job Subfunction: Data Science and Analytics
Job Description:
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals. Responsibilities
External facing responsibilities:
Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
Participate in the measurement plan development and execution
Ensure timely follow through on all scheduled and ad hoc deliverables
Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
Lead, mentor and train analysts
Present reports, POVs and other materials to clients on a regular basis over the phone and in person
Contribute to the consumer segmentation and audience identification/exploration processes.
Design tests to measure the incremental impact of media on business outcomes.
Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
undefined
Internal facing responsibilities:
Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Recruit new talent
Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
Required Skills
Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Comfortable working in ambiguous situations
Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience
A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Knowledge of agency-side media campaign planning and execution process is desirable, but not required
90K-110K
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
About Harrison and Star
Harrison and Star is a healthcare advertising agency that provides marketing and advertising services to pharmaceutical and biotechnology companies. The company offers a range of services including brand strategy, creative development, digital marketing, and market research. Harrison and Star was founded in 1986 and is headquartered in New York, New York.
