Bachelor's Degree in business, marketing, merchandising, or related field; or equivalent experience.
3+ years designing nutritional supplements.
5+ years in product innovation, brand management, and commercialization.
Knowledge of the nutraceutical industry, including high-performing brands and ingredients.
Proficient understanding of U.S. Dietary Supplements regulations (DSHEA) and FDA guidelines.
Responsibilities
Drive portfolio growth through innovation, renovation, and assortment optimization.
Lead brand-building processes aligned with portfolio strategy.
Create and champion brand strategies for assigned brands.
Analyze market trends to meet consumer expectations.
Conduct comprehensive reviews to identify growth opportunities.
Engage with manufacturers and suppliers for new ingredient and technology opportunities.
Collaborate with teams to ensure marketing strategies align with brand goals.
Benefits
Limited out-of-town travel for trade shows and corporate conferences.
Full Job Description
Overview
The SBM is responsible for conceiving and commercializing branded solutions that cater to our customer needs, meet our brand guardrails, and grow our brands to plan. The SBM will manage a portfolio of brands across multiple categories and will be measured on both strategic and economic goals.
Responsibilities
Drive portfolio growth through a balanced strategy of innovation, renovation, assortment optimization, and lifecycle management, translating consumer, category, and competitive insights into financially viable business opportunities.
Lead the brand-building processes and ensure the Private Brand Team's efforts are aligned with our portfolio strategy.
Create and champion brand-strategy and brand building efforts for assigned brands.
Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs.
Perform comprehensive category and portfolio reviews to analyze sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics, while identifying opportunities for innovation, assortment optimization, portfolio enhancement, and business growth.
Meet & converse with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery format opportunities.
Help create and implement sku positioning strategy, label copy and design.
Work with agency partners, or in-house team to ensure marketing strategy, communication strategy and execution are aligned with brand strategy.
Develop and present brand or product strategy cross functionally to create marketing campaigns or brand designs.
Develop brand equity and ensure that products meet brand guardrails and strategy.
Deliver against sales plan and budget.
Provide regular updates on project status to cross functional teams in a concise format to include status, challenges, and issue resolution throughout the lifecycle of the project.
Ability to critically read technical documents/formulations, identify and trouble-shoot challenges, and analyze next steps and timing.
Other Functions:
Limited out of town travel required for trade shows and corporate conferences.
Qualifications
Education/Certification:
Bachelor's Degree in business, marketing, merchandising or related field; or an equivalent combination of education and experience sufficient to successfully perform the key job requirements.
3+ years of experience designing nutritional supplements.
5+ years of experience in product innovation, assortment Optimization, brand management, commercialization, and merchandising
Nutraceutical industry knowledge including high performing brands and ingredients.
Proficient knowledge in Dietary Supplements in the U.S. (DSHEA) and FDA regulations
Skill and Ability:
Positive attitude, self-motivated with critical attention to detail, deadlines, and reporting
Demonstrates an understanding of how customers relate to brands, understands brand guardrails and how products play into the strategy of a brand.
Ability to influence, develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients.
Strong verbal and written communication skills (analysis, interpretation, & reasoning)
Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
Proficient in MS office software
CORP
About The Vitamin Shoppe
The Vitamin Shoppe is a specialty retailer of nutritional products. The company operates over 700 stores in the United States and Puerto Rico, as well as an e-commerce website. The Vitamin Shoppe offers a wide range of vitamins, minerals, herbs, and other supplements, as well as sports nutrition and weight management products. The company was founded in 1977 and is headquartered in Secaucus, New Jersey. The Vitamin Shoppe is committed to providing high-quality products and personalized service to its customers.
