4-6 years of brand marketing or campaign management experience in consumer or e-commerce sectors
Proven ability to manage multiple campaigns with meticulous attention to detail
Strong execution skills with a strategic mindset for brand narrative and storytelling
Expertise in omnichannel marketing coordination across teams
Proficient in Asana, Figma, Google Analytics, and Looker, with a curiosity for AI tools
Excellent communication skills for diverse audiences
Deep understanding of women's fashion trends and consumer dynamics
Responsibilities
Translate strategic direction into actionable briefs for creative teams
Develop marketing tools like campaign briefs and messaging frameworks
Act as a key point of contact for the creative team on campaign strategy
Facilitate cross-functional alignment for marketing campaigns
Maintain brand integrity across all customer touchpoints
Design and execute community engagement strategies and events
Lead performance reporting and synthesize insights for future campaigns
Benefits
Paid Time Off including vacation and family sick leave
Universal Paid Parental Leave for both parents
Paid Sabbatical after 5 years of service
Exclusive employee discounts on rentals
Comprehensive health, vision, and dental coverage from day one
401k match for future investment
Company-wide events to foster team spirit
Remote work option on Fridays for corporate employees
Full Job Description
About the Job:
Rent the Runway is looking for a Brand Marketing Manager to own the campaign moments and community experiences that define how RTR shows up in culture. You'll develop and execute bold, insight-driven 360° marketing campaigns that bring our brand to life across every channel-from NYFW to wedding season to summer travel and beyond. You'll design and produce our tentpole events and community programming that deepen customer connection and spark cultural conversation.
This is a hands-on role for someone who is part strategist, part operator, part community builder-who thrives in the details, loves turning strategy into action, and moves seamlessly between big-picture thinking and execution. You'll play a key role in how women discover and experience Rent the Runway, translating business priorities, consumer insights, and product stories into impactful campaigns, events, and brand moments that drive brand relevance and business growth. You think strategically about brand narrative and customer storytelling-and you live in the details. You hate to see a deliverable slip or a cultural moment missed. What You'll Do:
Brand Marketing Management
Translate strategic direction from the Director into tactical briefs that empower our creative and channel teams to deliver breakthrough work. You'll manage brief calendars, coordinate feedback loops, and ensure every brief is crystal-clear on what we're trying to accomplish and why.
Develop key marketing tools and deliverables, including campaign briefs, launch plans, messaging frameworks, and strategic presentations that inspire teams and secure alignment.
Serve as a key POC for the creative team on campaign strategy, messaging, and deliverables. You'll be embedded in the development process, translating marketing strategy into actionable creative direction while protecting the integrity of our briefs in coordination with Creative Production & Creative Operations.
Facilitate cross-functional campaign alignment. You'll lead kickoffs and status meetings with Growth, CRM, Social, Site, Fashion, and Product teams to keep everyone in lockstep and ensure campaigns are synced across channels.
Serve as a brand custodian. You'll maintain brand integrity across all customer and community touchpoints, ensuring every activation is on-brand, reflects our values, and deepens community trust and belonging.
Customer & Community Programming
Bring the RTR vision to life through seasonal storytelling, product launches, and key brand moments that deepen customer connection and drive brand relevance.
Design and own our community and customer engagement strategy. You'll develop tentpole event series and ongoing community programming that deepen customer connection to the brand, from intimate activations to cultural moments.
Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts.
Execute end-to-end event production and community initiatives. You'll own project plans, timelines, vendor management, budgets, partnerships, and on-site logistics-with obsessive attention to detail and a relentless focus on brand alignment. You'll develop and oversee ongoing editorial series, community experiences, and customer touchpoints that build brand loyalty and drive engagement.
Bring a community-led, insight-driven approach to every campaign. You'll stay connected to customer feedback, community sentiment, and real-time cultural moments-surfacing insights and opportunities to keep our brand relevant, resonant, and in conversation with our audience.
Performance Reporting & Insights
Lead post-campaign recaps, synthesizing performance data and creative learnings across channels, then translate insights into directives for what to repeat, evolve, or stop. Partner with Growth, CRM, Site and Social on campaign tracking and performance optimizations. You'll help identify patterns in what works, bring a brand lens to performance decisions, and ensure our campaigns are building long-term brand value alongside short-term performance wins.
Track brand health metrics and competitive landscape continuously. Monitor key metrics across awareness, consideration, sentiment, and engagement. Stay connected to the competitive landscape and cultural shifts to identify threats and opportunities, translating insights into strategic recommendations that keep RTR positioned as a cultural leader while driving customer engagement.
Use AI to accelerate performance analysis, extract insights from campaign data, identify patterns and opportunities, and automate reporting processes-freeing you to focus on strategic recommendations and creative optimization.
About You:
4-6 years of brand marketing, campaign management, or marketing operations experience at a consumer, e-commerce, or direct-to-consumer brand
Proven track record shipping multiple concurrent campaigns on time and on brand, with obsessive attention to detail and a relentless hatred of slippage
Execution-focused marketer with strategic awareness. You understand brand narrative and customer storytelling deeply enough to translate direction into brilliant briefs and campaigns. You don't need to set the strategy-you excel at bringing it to life flawlessly across every channel.
Omnichannel campaign expertise. You understand how messaging, creative, and tactics need to align across channels, and you can coordinate across teams without authority.
Expert systems thinker. You're proficient in Asana and comfortable with Figma, Google Analytics, and Looker. You're curious about and comfortable experimenting with AI tools to enhance workflows-from performance analysis to creative optimization. You love building processes that allow teams to scale without sacrificing quality.
Cross-functional orchestrator. You're comfortable being the POC across creative, growth, product, and external partners. You solve problems, clear roadblocks, and drive alignment through relationship and clarity.
Communication skills at multiple altitudes. You can write a tight brief for the creative team and a clear executive update for leadership. Your thinking is sharp and your communication is direct.
Community-led marketer with real-time cultural awareness. You stay connected to customer feedback, community sentiment, and emerging trends, translating them into actionable insights that keep our brand culturally relevant.
Deep understanding of the women's fashion landscape, consumer trends, competitive dynamics, and evolving digital ecosystem.
Champion a customer-first mindset by leveraging data, insights, and journey mapping to inform campaign strategy and optimization.
Experience in fashion, retail, lifestyle, or DTC (a plus). You understand the relationship between brand narrative, product, and customer loyalty-and you understand the RTR customer.
Benefits:
At Rent the Runway, we're committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:
Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun!
Exclusive employee subscription and rental discounts - to ensure you experience the magic of renting the runway (and give us valued feedback!).
Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we've got you covered.
401k match - an investment in your future.
Company wide events and outings - our team spirit is no joke - we know how to have fun!
Office centric work - our corporate employees and technical leaders have the option to work remotely on Fridays, in accordance with Company policies.
About Rent the Runway
Rent the Runway is an online service that provides designer dress and accessory rentals. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss, and is headquartered in New York City. Rent the Runway allows customers to rent dresses, gowns, and accessories for a fraction of the retail price. The company has partnerships with over 700 designers, including Vera Wang, Badgley Mischka, and Marchesa. Rent the Runway has raised over $190 million in funding and has been named one of the most innovative companies by Fast Company.
