Manager, Brand Marketing, OTCAs a
Manager, Brand Marketing, OTC supporting
Alcon's Vision Care function, you will be trusted to work on developing and executing strategic marketing plans for Dry Eye & Ocular Health products, conducting market research, and analyzing competitive products to achieve company objectives at Alcon's
Fort Worth, TX location.
In this role, a typical day will include:
- Develop and execute short and long-range portfolio strategies, goals, and objectives for assigned brands and product lines
- Lead development and execution of annual brand plans to achieve sales, market share, and profitability objectives
- Manage Alcon's Contact Lens Care branded portfolios and corporate brand portfolios, driving portfolio strategy, growth initiatives, commercialization, and business performance
- Conduct competitive analysis, consumer research, and market assessments to identify growth opportunities and inform business decisions
- Develop and execute strategic marketing initiatives and collaborate with cross-functional partners throughout the product lifecycle
- Drive integrated consumer marketing campaigns across digital, retail, shopper, and e-commerce channels, where applicable
- Maintain and strengthen brand positioning and equity across product, packaging, and marketing initiatives
- Analyze business performance, market trends, and consumer insights to develop actionable recommendations and growth strategies
- Manage external agencies and lead planning and execution of product launches and key marketing initiatives
- Manage marketing budgets and evaluate investment effectiveness to optimize business performance and return on investment
- Partner with Sales, Finance, Supply Chain, Regulatory, Medical Affairs, Customer Marketing, and Global Marketing teams to achieve business objectives
- Ensure efficient, timely, and accurate reporting of sales, marketing, and business performance metrics
- Comply with all legal, regulatory, and company requirements
WHAT YOU'LL BRING TO ALCON: Bachelor's Degree or Equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+0 yrs)
The ability to fluently read, write, understand and communicate in English
5 Years of Relevant Experience
HOW YOU CAN THRIVE AT ALCON:- Join Alcon's mission to provide top-tier, innovative products to enhance sight, enhance lives, and grow your career.
- Alcon provides robust benefits package including health, life, retirement, PTO, and much more!
- Build positive working relationships to achieve positive goals and business objectives
Alcon CareersSee your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent WorkerIf you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
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