Job SummaryThe Associate Product Manager will be responsible for supporting the product development, product life cycle, product specification definitions, and marketing of Toshiba products. The individual will assist in developing products from existing ideas, and develop new ideas based on the industry feedback. The individual should be aware of company`s competitors in order to be ahead of the competition and to lead innovation. The individual must learn the market to find innovative solutions. The individual will execute initiatives that support the market segmentation to ensure aggressive market share growth, and ensure that local market requirements are addressed in current and future product offerings. The individual will act as the technical expert to customers, sales, and distributors.
Responsibilities- Conduct market research to identify customer requirements and collaborate with product development team to ensure the Voice of the Customer and regulations (product safety) is incorporated into new products.
- Define specification for new products.
- Define product strategy and roadmap.
- Define marketing mid-range plan roadmap for existing/new products.
- Plan, prepare and execute product launches in cooperation with other functional teams.
- Conduct training sessions for sales force, and technical support groups.
- Conduct product demo/training sessions for customers.
- Communicate regularly with marketing and customers for support in product selection and performance.
- Support field service issues.
- Create/Maintain product support information including technical documentation and presentations.
- Increase repeatable business opportunities and shorten the sales cycle by developing success stories that reveal the value delivered by the assigned product line.
- Develop value propositions for product users; deliver value selling coaching.
- Work with other product managers to share market knowledge and to collaborate with each other to develop new ideas.
- Manage and forecast inventory
- Preference for knowledge of three-phase UPS systems, particularly 100-750 kVA, and related equipment including SCiB ESS, MBS, batteries, switchgear, and power distribution equipment.
- Role will support integration and testing of ancillary equipment with UPS systems and participate in customer Factory Witness Testing (FWT). Strong technical aptitude, customer communication, and cross-functional teamwork are preferred.
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