Bachelor's Degree in Marketing, Economics, Business or related field.
4 years of experience in a marketing or related role in the entertainment industry.
Proficient in creating organized presentations for stakeholder engagement.
Experience managing budgets and evaluating ROI across marketing channels.
Skilled in setting strategic roadmaps for new product features.
Adept at analyzing marketing data using Excel for performance insights.
Experience with A/B testing and reporting tools like Klaviyo and Salesforce.
Responsibilities
Assign titles and review feedback for readers while meeting deadlines.
Manage a database for selecting Romantasy books efficiently.
Collaborate with the creative team to design targeted ads for social media platforms.
Keep abreast of Romantasy trends and identify engagement opportunities.
Oversee cross-functional processes to enhance member experience.
Drive marketing initiatives for campaigns related to Allurial products and services.
Analyze past campaign performances to inform future strategies.
Organize data insights into clear formats for stakeholder review.
Benefits
Conducive office environment located in New York City.
Hybrid work model with 4 days in-office to enhance team collaboration.
Full Job Description
What you will do...
Assign titles to full-time and freelance readers, review and synthesize feedback, present recommendations, and deliver on deadlines.
Manage a well-organized database and operational process for selecting Romantasy books.
Work with the creative team to conceptualize and create Meta, TikTok, and YouTube ads that target the Romantasy audience.
Stay up to date on trends in the Romantasy community and think of ways to participate in them.
Work cross-functionally to manage the various business processes required to deliver a great member experience.
Own marketing efforts for existing Allurial campaigns across the product/service, including gifting campaigns, rejoin marketing, and large member experience campaigns.
Analyze the performance of past campaigns to recommend improvements and optimizations for future campaigns.
Organize and analyze data to find trends; input findings into well maintained spreadsheets and charts for stakeholder review.
Gather feedback from members to develop a well-organized list of ideas for feature development.
Create organized and well-formatted decks, memos, and other work products and present to stakeholders.
You are familiar with what it takes to build something from scratch in a resource constrained environment and you are ready for the challenge.
About you requirements...
Bachelor's Degree in Marketing, Economics, Business or related field.
4 years of experience in a marketing, editorial, content development, fandom, agency, or other entertainment industry-related role.
Experience creating organized and well-formatted decks, memos, and other work products and presenting to stakeholders.
Experience with budgeting, ROI and forecasting across marketing channels such as direct mail, email, and digital.
Experience setting the strategy and roadmap for new product features.
Experience analyzing campaign data with Excel to determine results and inform future marketing strategies.
Experience with building, monitoring and reporting on A/B testing using multi-variant tools (e.g. Klaviyo, Meta, TikTok, Salesforce).
Experience with market research including surveys, focus groups, and competitive analysis.
Logistics...
This is an in-office role. You are expected to work from BOTM's office in New York, NY 4 days per week.
