TikTok

Machine Learning Engineer, TikTok Brand Ads

TikTok$162K — $316K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BS degree in Computer Science or relevant majors with related experience
  • Proficient in programming languages such as Go, C/C++, and Python
  • Strong problem-solving and algorithmic thinking skills
  • Experience in machine learning, data analysis, and large-scale systems
  • Familiarity with NLP, ranking systems, or recommendation systems
  • Good product sense with implementation experience in product features
  • Preferred: Background in search/advertising systems and publications in top-tier conferences.

Responsibilities

  • Develop the most powerful content understanding engine for TikTok's short-video platform
  • Utilize large video models to derive semantic meanings and structured vector representations
  • Create multimodal representations for brand ads that align various media formats
  • Establish an efficient video content indexing and retrieval system for ad matching
  • Implement content understanding pipelines for processing millions of videos daily
  • Apply cutting-edge technologies to optimize training processes
  • Collaborate closely with global engineering and product teams in fast-paced settings.

Benefits

  • Medical, dental, and vision insurance from day one
  • 401(k) savings plan with company matching
  • Paid parental leave and disability coverage
  • Life insurance and wellbeing benefits
  • 10 paid holidays and 10 sick days annually
  • 17 days of Paid Personal Time, increasing with tenure.
Full Job Description
Responsibilities

Build the most powerful content understanding engine on the world's leading short-video platform! Retrieve and rerank billions of videos, redefine the intelligent connection between advertising and content with multimodal large language model. TikTok Brand Ads team is hiring multiple MLE/SWE roles, focusing on the in-depth application of multimodal large language models in brand advertising. Join us to build the most powerful content understanding engine on the world's leading short-video platform, retrieve and rerank billions of videos and redefine the intelligent connection between advertising and content with multimodal large language model! The team is responsible for the complete technical chain from data construction, model training, offline evaluation, online deployment, inference optimization to new model exploration, covering key tasks such as multimodal semantic understanding, content matching and ranking, and cross-modal alignment. Key technical directions: - Multimodal-LLM model development - Generative retrieval & ranking technology - Ads ranking - LLM inference optimization We are looking for passionate engineers that have strong problem solving skills and algorithm understanding to build and manage systems with high performance, scalability, and availability. You will have the opportunity to partner closely with a globalized engineering and product teams in a high-impact and fast-paced environment. What you'll do: - Use large video models to model the semantic meaning of video content and construct structured vector representations. - Build multimodal representations of brand ads (video/picture + title/script + brand semantics, etc.) to achieve cross-modal alignment. - Implement an efficient large-scale video content indexing and retrieval system to support vector-level matching and filtering between ad semantics and millions of native videos. - Set up content understanding pipelines for various business scenarios, processing tens of millions of videos daily. - Apply technologies such as Embedding Distillation and Hard Negative Mining to optimize the training process.

Qualifications

Minimum Qualifications: - BS degree in Computer Science, Computer Engineering or other relevant majors, with related work experience - Excellent programming, debugging, and optimization skills in one or more general purpose programming languages including but not limited to: Go, C/C++, Python. - Ability to think critically and to formulate solutions to problems in a clear and concise way. - Relevant professional experience with machine learning, data mining, data analysis, distribution system. - Experience with one or more of the following: Machine Learning, Deep Learning, NLP, ranking systems, recommendation systems, backend, large-scale systems, data science, full-stack. - Good product sense and experience designing and implementing product features. Preferred Qualifications: - Possess strong technical background/experience in NLP, LLM, search/advertising/recommendation systems, etc. - Good understanding in one of the following domains: brand ads, content ads, auction, bidding, ranking, and ads forecasting. - Have a strong passion for large language models. - Publications in top-tier conferences and experience in video understanding-related projects.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $162000 - $316800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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