A day in the life:You'll own a portfolio of 4-6 lifestyle accounts, high-AOV or high SKU count consumer durables. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.
As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior. You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution. You'll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.
Key Responsibilities:- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts - own the performance narrative either way
- Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
- Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
- Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
- Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance
- Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations
- Support the AD on quarterly strategy, renewal prep, and service expansion conversations
- Build and maintain strong client relationships; contribute to 60;90% retention across your accounts
- Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Role Requirements:- 4-7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
- Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
- Comfortable with multi-touch attribution limitations - knows what last-touch misses and can explain it clearly
- Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
- Has worked with brands where creative quality and storytelling are a competitive differentiator
- Has experience managing clients through longer measurement cycles without losing their confidence
- Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client
Key Performance Indicators (KPIs)- Expansion to Churn Ratio (ETCR)
- Net MRR across portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
Most Important Things (MITs)- Team Coaching and Development
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growth
Benefits & Perks:- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
