As our
Lifecycle Marketing & Automation Manager, you'll own the technology, automation, and execution behind how we engage, activate, and retain customers across their journey with Mudflap.
This is a hands-on builder role for someone who thrives at the intersection of lifecycle marketing, data, automation, and AI. You'll architect sophisticated customer journeys, unlock deeper personalization, and build scalable systems that allow us to move faster and deliver greater impact without simply adding headcount.
We're looking for someone who doesn't wait for a roadmap to identify opportunities. You bring ideas, challenge existing workflows, use AI aggressively to accelerate execution, and take full ownership of turning complex problems into measurable results. At our stage of growth, speed, curiosity, technical depth, and a strong sense of ownership are essential.
Work Location:This role is based in Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.
To support our team, we offer:
- Commuter benefits to ease your travel
- Lunches and snacks to keep you fueled
- A collaborative, high-growth environment where you'll work closely with talented teammates across the company
Expectations (In this role, you will):- Own lifecycle execution: Build, launch, and optimize personalized, multichannel customer journeys in Braze across email, push, SMS, and in-app messaging.
- Build with AI and automation: Aggressively leverage AI, automation, and emerging technologies to eliminate manual work, improve personalization, and scale lifecycle capabilities.
- Drive measurable growth: Use customer data, experimentation, and performance metrics to improve activation, engagement, retention, and revenue.
- Advance our marketing technology: Partner with Data, Product, and Engineering to improve integrations, customer data, and the systems powering lifecycle marketing.
- Operate like an owner: Move quickly, identify opportunities independently, solve complex problems, and continuously raise the bar on execution and efficiency.
Experience (What we look for):- 5+ years of experience in lifecycle marketing, marketing automation, CRM, or marketing technology, with deep hands-on expertise in Braze or a comparable platform.
- Strong technical capabilities across complex customer journeys, segmentation, personalization, APIs, webhooks, Liquid, and marketing data integrations.
- AI-first and automation-driven mindset, with demonstrated experience using AI and automation to build smarter workflows, improve efficiency, and scale impact.
- Highly analytical and results-oriented, with experience using experimentation, A/B testing, and customer data to drive measurable business outcomes.
- Exceptional ownership and execution, with a track record of independently solving problems, moving quickly, and delivering results in fast-paced environments.
Perks and Benefits (What we offer):- Competitive salary and equity in a high-growth startup
- Multiple health benefit options
- Responsible Time Off
- 401(k) matching
- Opportunities and support for major career growth
- Annual Company offsite event (Mudfest!)
The salary range for this role is $95,000 - $120,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.
