4+ years in lifecycle, CRM, or retention marketing for B2C brands, preferably with DTC experience.
Experience building lifecycle programs from scratch, not just optimizing existing ones.
Proficient in managing full customer journeys, from prospecting to retention.
Skilled in segmentation and personalization based on behavioral and purchase data.
Hands-on experience with email and SMS platforms like Klaviyo or Braze.
Familiarity with health and wellness regulations, including consent rules.
Responsibilities
Own the Lifecycle Roadmap by designing email and SMS programs for the entire customer lifecycle.
Build the Path to Membership to convert early sign-ups into paying members.
Create Post-Purchase Journeys to keep members informed and engaged after their first order.
Manage the Campaign Calendar for timely marketing sends and promotions.
Develop Adoption and Retention strategies to keep members engaged and win back lapsed users.
Segment and personalize communications based on member data and usage patterns.
Run structured testing programs to optimize conversion and retention metrics.
Benefits
100% covered Medical/Dental/Vision for employee and dependents.
401K with 4% employer match and immediate vesting.
Generous PTO policy plus paid holidays.
Life and Disability Insurance options available.
Critical Illness and Accident Insurance coverage.
Healthcare and Dependent Care Flexible Spending Accounts (FSA).
Employee Assistance Program (EAP) and Travel Assistance Program.
Fully stocked kitchen for employees.
Full Job Description
The Opportunity
A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Lifecycle Marketing Manager owns the journeys that turn interest into members and keep members with us.
Your job is to build the lifecycle program from nothing. You'll design the email and SMS journeys across the full funnel, from first sign-up through purchase, delivery, the first months of membership, and renewal, segmented and personalized rather than one message for everyone. You'll build the flows, test them, and own the conversion and retention numbers they move. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a waitlist and a hypothesis rather than a program with history. It's a hands-on role.
What you will do at VeSync:
Customer Journeys & Funnel
Own the Lifecycle Roadmap: Build email and SMS programs across the full customer lifecycle: prospecting and conversion, post-purchase and delivery, adoption, and retention. Decide what gets built first, and why.
Build the Path to Membership: Educate and convert early sign-ups and waitlist interest, with the journeys and triggers that carry someone from first interest to first order.
Own Post-Purchase Journeys: Build the journeys from order confirmation through delivery and the first months of membership, so members stay informed and connected to what their membership gives them. Device setup and the in-app experience sit with Product.
Own the Campaign Calendar: Plan the marketing calendar of campaign sends, launch beats, and promotions, and build the templates and modules that make each send fast to produce.
Retention & Personalization
Own Adoption and Retention: Build the adoption, renewal, and win-back flows that keep members engaged and bring lapsed members back.
Segment and Personalize: Build segments and triggers from purchase, membership, and engagement data, so what a member receives reflects where they are and how they use the product.
Work Inside the Claims Line: Claim-bearing messages go through medical, regulatory, and legal review. Build a library of approved language and templates so programs keep moving rather than queuing.
Testing & Partnership
Test and Learn: Run a structured testing program across timing, offers, content, and journey logic, and use what you learn to decide what gets built next. Set and report conversion, retention, and engagement metrics for every program.
Build It in the Platform: Set up and run the email and SMS platforms, flows, templates, and data feeds with MarTech and DTC. Hands in the tools, not only the brief.
Partner Across the Member Journey: Work with Product on how lifecycle and in-app messaging fit together, with CX on what members tell us, and with the creative studio on copy and design.
What you bring to the role:
Education: Bachelor's degree required.
Experience: 4+ years in lifecycle, CRM, or retention marketing for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Subscription, membership, and connected-device backgrounds are strongly preferred.
Built a Program from Zero: Has stood up lifecycle for a new brand, product, or program, not only optimized one that was already running. Knows what to build first when nothing exists.
Full Funnel: Has owned journeys before and after purchase, from prospect nurture and conversion through post-purchase, retention, and win-back.
Segmentation & Personalization: Builds segments and triggers from behavioral and purchase data, and knows when personalization is worth the added complexity.
Platform Fluency: Hands-on in email and SMS platforms such as Klaviyo, Braze, Iterable, Attentive, or Postscript, including templates, flow logic, and data integrations.
Educates and Converts: Has built pre-purchase journeys that educate prospects and convert them, ideally for a considered purchase with a membership attached.
Builds Long-Term Value: Knows retention comes from delivering lasting value to members, not from tactics that hold someone a little longer. Comfortable with cohorts, churn, and lifetime value.
Claims & Consent Fluency: Experience in health, wellness, or a similarly regulated space. Knows the consent rules for email and SMS and how to write inside claims constraints.
Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Makes progress on partial information and changes direction when decisions land.
Cross-Functional Collaboration: Partners closely with growth, product, CX, brand, and the creative studio.
Location:
This is an on-site, office-based role in Tustin, CA.
Salary:
Starting at $125K Annually
Perks and Benefits:
100% covered Medical/Dental/Vision for employee AND spouse + dependents!
401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
