About the RoleRidwell just launched nationally, and as we grow, we want every member's experience with us to exceed expectations - informative, educational, simple, and meeting people where they are. We're looking for a Lifecycle Marketing Manager to take our lifecycle and retention engine to the next level - building best-in-class onboarding, connecting our channels into one coordinated system, and helping more people succeed at wasting less, for longer.
Responsibilities- Own activation, onboarding, and retention strategy across our Pickup and Mail-In products - partnering with Acquisition on onboarding tailored to how members find us, and with our content team on referral messaging and strategy
- Own lifecycle execution end-to-end - email, SMS, journey building, and QA - while actively identifying where automation and AI can reduce operational overhead
- Partner with our creative and content team to create clear, inspiring, educational moments for everyone who interacts with the Ridwell brand - across email, SMS, direct mail, and beyond
- Drive steady progress toward a fully connected lifecycle system, so every member interaction feels timely, intentional, and genuinely useful
- Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to keep the member experience coherent from first touch through long-term retention
Requirements- Meaningful experience running lifecycle, CRM, or email/SMS marketing programs - you've owned a program end-to-end and you're excited to do it again
- Hands-on Iterable platform experience
- A genuine track record of using data to investigate and decide - you get energized digging into why a number moved, not just reporting that it did
- Ready to go both high and low: comfortable setting lifecycle strategy and personally owning execution across email, SMS, journey building, and QA
- Real motivation around member experience and Ridwell's mission - you think about what actually helps someone succeed at wasting less, not just what improves an open rate
- Bonus: a proven track record of automating execution or admin work through AI or tooling
A Note on Resources- You'll have dedicated strategic partnership and real cross-functional support. Growth is a company-wide priority - that includes lifecycle and retention - and you'll work hands-on with our Head of Growth to shape strategy together, especially as you ramp up.
- You'll never be starved for data. Ridwell has rich member and performance data, plus a dedicated analytics resource ready to support you directly. If something you need doesn't exist yet, we'll build it together.
Benefits- Comprehensive healthcare benefits, including medical, vision and dental
- Flexible vacation and sick leave policy
- Paid holidays
- Paid parental leave
- Flexible spending account for transportation
- Life insurance and disability
- Employee Assistance Program (EAP)
- Discount on a monthly Ridwell subscription
- 401(k) plan
- Stock option plan
$120,000 - $140,000 a year
The compensation range represents our best estimate, with the final offer subject to internal compensation benchmarks, candidate experience, and market data.
