Lifecycle Marketing Manager- 3 month FTCTeam: Marketing
The role
Prolific's self-serve motion is a core growth engine for Prolific. We're looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation.
You'll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation.
This is not a traditional B2B SaaS marketing role. We're looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing's job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background.
This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs.
What you'll bring to the role
- 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company, with a track record of moving activation, retention or expansion metrics (not just sending campaigns)
- Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
- Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
- Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar)
- Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging
- Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team
- Experience designing and running experiments, and knowing which results to trust
- Experience partnering with Sales/RevOps on PQL or usage-based handoff
- A clear communicator who can prioritise, push back and manage stakeholders without needing close supervision
- Comfortable with ambiguity in a small, high-output team
What you'll be doing in the role
Month 1: Diagnose and prioritise- Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)
- Map the self-serve journey by customer segment and identify the biggest activation and retention gaps
- Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
- Ship at least one quick win, such as a fix to an existing onboarding email or in-app message
Months 2-4: Build and launch and document- Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value
- Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users
- Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process
- Start a structured experimentation programme across onboarding, email and in-app
- Report on results, learnings and experiment outcomes
- Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and
Benefits
External Handbook
Website
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