Bachelor's degree in Business, Marketing, Merchandising, or related field.
6+ years of experience in licensing as a licensor.
Nonprofit licensing experience preferred.
Ability to travel up to 20% of the time.
Strong operational and strategic decision-making skills.
Exceptional communication skills to foster partnerships and customer loyalty.
Knowledge of Scouting America programs is a plus.
Responsibilities
Manage day-to-day operations of the licensing program, including onboarding new licensees and contract negotiations.
Oversee product development and commercialization aligned with brand values.
Develop and execute merchandising strategies to enhance brand awareness and revenue.
Identify market opportunities and optimize product placement across various channels.
Manage a diverse portfolio of over 100 licensee partnerships ensuring alignment with brand objectives.
Influence sales through strategic initiatives and retail placement strategies.
Conduct competitive analysis and market research to drive informed decision-making.
Benefits
Hybrid work schedule: 3 days in-office, 2 days remote.
Opportunity to manage a significant portfolio in a prestigious organization.
Engagement in strategic brand growth and consumer engagement initiatives.
Collaboration across multiple departments for comprehensive project involvement.
Travel opportunities up to 20% for business purposes.
Full Job Description
Job Purpose: To provide leadership for the implementation of the Scouting America's licensing activities and programs.
Job Summary: Manages and advances the organization's licensing programs by integrating strategic brand, marketing, and merchandising objectives into internal and external licensing initiatives. Oversees a broad portfolio of licensees, retailer, and business partner relationships to drive brand growth, consumer engagement, retail expansion, and licensed product sales. Develops and maintains strategic partnerships to support the successful creation, placement, distribution, and performance of licensed products while ensuring alignment with organizational values and brand standards.
Essential Functions:
Manages the day-to-day administration and operational oversight of the licensing program, including new licensee acquisition, contract renewals, agreement negotiations, performance management, and relationship development.
Oversees the development, merchandising, and commercialization of licensed product assortments that align with brand values and strategic priorities. Partners with licensees to drive consumer engagement, product innovation, and category growth.
Develops and executes merchandising and licensing strategies that support brand awareness, consumer acquisition, revenue growth, and expansion into new retail and distribution channels.
Identifies whitespace opportunities and supports licensed product placement across mass retail, specialty, sporting goods, e-commerce, and other emerging channels to expand market presence and accessibility.
Manages a broad and complex licensing portfolio consisting of more than 100 licensee and business partner relationships, ensuring strong collaboration, performance, and alignment with brand objectives.
Influences licensed product sales through strategic licensing initiatives, merchandising direction, retail placement opportunities, and ongoing business partner management.
Develops licensing proposals, category strategies, and business case presentations to support partnership development, negotiation opportunities, and organizational growth objectives.
Conducts competitive market analysis, trend research, and category reviews to identify growth opportunities, inform strategic decisions, and enhance market competitiveness.
Develops strategies and activation plans to strengthen and reconnect the brand with consumers, members, and new audiences through licensed products and strategic partnerships.
Collaborates cross-functionally with merchandising, legal, marketing, compliance, and business stakeholders to support licensing initiatives, including licensing-in opportunities involving third-party intellectual property.
Ensures compliance with licensing agreements, brand standards, trademark usage guidelines, and product approval requirements to protect brand integrity and consistency.
Performs other job-related duties assigned.
Qualifications:
Bachelor's degree from an accredited college or university in Business, Marketing, Merchandising, or a related field.
6+ years of experience in licensing, as a licensor, is required
Experience with nonprofit licensing preferred
Ability to travel up to 20% of the time
Knowledge of operational decision making, strategic decision making, and business acumen
Skill in compelling communication to drive for results, building internal and external partnerships, building customer loyalty, and motivated self-starter that takes initiative.
Knowledge of Scouting America programs preferred
Resides within driving distance of office location in Charlotte, NC
Position is hybrid; 3 days in-office, 2 days remote.
Salary Range: $90,000 - $130,000 depending on experience.
About Boy Scouts of America
The Boy Scouts of America is one of the largest scouting organizations and one of the largest youth organizations in the United States, with about 1.2 million youth participants. The BSA was founded in 1910, and since then, about 110 million Americans have participated in BSA programs. BSA is part of the international Scout Movement and became a founding member organization of the World Organization of the Scout Movement in 1922.
The stated mission of the Boy Scouts of America is to "prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law." Youth are trained in responsible citizenship, character development, and self-reliance through participation in a wide range of outdoor activities, educational programs, and, at older age levels, career-oriented programs in partnership with community organizations. For younger members, the Scout method is part of the program to instill typical Scouting values such as trustworthiness, good citizenship, and outdoors skills, through a variety of activities such as camping, aquatics, and hiking. To further these outdoor activities, the BSA has four high-adventure bases: Northern Tier, Philmont Scout Ranch, Sea Base, and Summit Bechtel Reserve, as well as nearly one hundred separate camps and reservations specifically dedicated to scouts.
