Apple

Leader Marketing Strategy, Brand - Apple TV

Apple$150K — $180K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in strategic brand campaigns, especially in streaming and entertainment.
  • 5+ years managing and building teams.
  • Strong understanding of subscription business lifecycle and metrics.
  • Experience collaborating with international teams.
  • Proven record of successful multi-touchpoint brand campaign execution.

Responsibilities

  • Lead brand marketing strategy for Apple TV to enhance platform growth.
  • Drive subscriber acquisition and retention through innovative campaigns.
  • Collaborate with cross-functional teams including product design, PR, and Creative.
  • Develop metrics to measure campaign effectiveness and business growth.
  • Innovate ways to position the brand in the cultural zeitgeist.

Benefits

  • Opportunity to impact a leading entertainment platform.
  • Collaborative work environment with diverse teams.
  • Chance to work on high-visibility campaigns at a global level.
  • Access to professional development and career growth initiatives.
Full Job Description
Description

The ideal candidate has a demonstrated track record with driving growth in a subscription business model both in the US and internationally. This leader must be an innovative thinker who can put our brand in the cultural zeitgeist, while also understanding the business metrics to create campaigns that result in subscriber acquisition and retention. To complement our Content Marketing team, we are looking for a leader to help develop and strengthen the brand marketing strategy for Apple TV to continue growing our platform and business. This leader must be incredibly collaborative and cross-functional, understanding all touch points of bringing a brand to life in marketing while partnering across the business teams, product design teams, local in-market teams, PR, Creative, Media, Operations, and more.

Minimum Qualifications

10+ years of experience in driving strategic campaigns for brands, with particular expertise in streaming and/or entertainment environments.

Minimum of 5 years of people management experience, building and leading teams.

Experience of subscription business lifecycle metrics and measurement.

International experience and/or experience working with international teams.

Preferred Qualifications

Proven marketing leader with an established track record and career progression, with demonstrated ability to collaborate and partner cross-functionally across Business strategy and growth, Marketing, PR/Communications, Content, and other internal partner teams.

Proven experience running multi touchpoint 360 degree brand campaigns, from strategy to execution, both paid and organic, and delivering desired outcomes.

Excellent written and verbal communication. Able to convey ideas simply and clearly in interpersonal, presentation, and document form.

Brings a highly strategic and analytical approach to decisions and problem-solving.

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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