AT&T

Lead Social Media

AT&T$118K — $178K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8+ years in influencer/creator marketing at scale
  • Experience with regional or retail marketing teams
  • Ability to translate strategy into repeatable operational programs
  • Strong operational rigor and cross-functional leadership skills
  • Experience in multi-market or distributed marketing programs
  • Familiarity with influencer tools like CreatorIQ
  • Background in telecom, retail, or enterprise marketing environments preferred

Responsibilities

  • Manage local creator marketing program from discovery to reporting
  • Build and maintain partnerships with creators and local market leaders
  • Track and analyze social and influencer KPIs for campaign optimization
  • Define creator strategies that ensure brand safety and compliance
  • Collaborate with cross-functional teams to execute omnichannel campaigns
  • Develop content strategies and maintain influencer CRM tools

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • At least 23 days of vacation and 9 paid holidays annually
  • Paid Parental and Caregiver Leave
  • Adoption Reimbursement
  • Short and long term Disability Benefits
  • Life and Accidental Death Insurance
  • Employee Assistance Programs (EAP)
  • Extensive employee wellness programs
  • Employee discounts of up to 50% on eligible AT&T plans and products
Full Job Description

Key Responsibilities

  • Local Creator Program Execution: Manage agencies and internal teams to stand up a local creator marketing program end-to-end, leading daily execution from creator discovery and vetting to briefing, content approvals, launch monitoring, and reporting.
  • Local Creator & Partner Relationship Management: Build long-term, valuable partnerships with creators, content partners, talent agencies, and local market leaders to support assigned markets and cultivate always-on relationships that go beyond one-off transactions.
  • Performance Tracking & Local Market Optimization: Partner with agencies and internal measurement teams to track, analyze, and report social and influencer KPIs as part of the larger measurement stack, turning local market performance data into insights and optimizations that improve campaign impact and efficiency.
  • Creator Strategy, Storytelling & Brand Safety: Define breakthrough creator strategies and provide detailed creative direction that authentically engages creators and local communities while ensuring content meets brand standards, platform best practices, and FTC compliance.
  • Cross-Functional & Local Market Collaboration: Collaborate closely with brand social, marketing activation, media, analytics, local marketing teams, and cross-functional market leaders to bring creator strategy to life as part of larger omni-channel campaigns and maintain regular communication and alignment.
  • Content Engine & Platform Management: Develop strategic approaches, content calendars, and planned and reactive moment strategies that fuel a creator content engine, while maintaining the source of truth in influencer CRM tools to track budgets, creator pipelines, local market activity, and historical performance.

Core Desired Skills and Qualifications

  • 5-8+ years in influencer/creator marketing at scale
  • Experience working with regional or retail marketing teams
  • Ability to translate strategy into repeatable, operational programs
  • High degree of operational rigor and cross-functional leadership
  • Experience running multi-market or distributed marketing programs
  • Familiarity with influencer tools (e.g., CreatorIQ) and campaign workflows
  • Background in telecom, retail, or large enterprise marketing environments preferred

Our Lead Social Manager earns between$118,800 - $178,200 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

  • Medical/Dental/Vision coverage

  • 401(k) plan

  • Tuition reimbursement program

  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  • Paid Parental Leave

  • Paid Caregiver Leave

  • Additional sick leave beyond what state and local law require may be available but is unprotected

  • Adoption Reimbursement

  • Disability Benefits (short term and long term)

  • Life and Accidental Death Insurance

  • Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  • Employee Assistance Programs (EAP)

  • Extensive employee wellness programs

  • Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

  • AT&T internet (and fiber where available) and AT&T phone

If you99re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$118,800.00 - $178,200.00

About AT&T

Cricket Wireless is a U.S.-based company that offers prepaid wireless voice, text, and data services. Cricket Wireless was founded in 1999 by Leap Wireless International, Inc. Currently, it operates as a subsidiary of AT&T Inc.

AT&T Careers

Joining AT&T means becoming part of a global team known for driving innovation and leading the telecommunications industry. It's an opportunity to grow your career at one of the most diverse and resource-rich companies in the world. Work You'll Do At AT&T, we're not just about phone lines and data plans. We're about connecting people and fostering relationships. As a member of our team, you'll help deliver cutting-edge solutions across various sectors, ensuring that our services are not only available but also transformative. Lead with Innovation Embrace a role at AT&T where technology meets creativity. Our professionals lead the market in developing and deploying technology solutions that transform how people communicate and do business. We are pioneers in creating new paths for technology, with a focus on sustainable and responsible innovation. Join a Diverse and Inclusive Team AT&T is committed to diversity and inclusion, ensuring that all employees can thrive. We are proud to offer diversity training and leadership programs that empower our team members to grow professionally and personally. Our culture is one of inclusivity, where every voice is heard and valued. Explore Job Opportunities Whether you're looking for an entry-level position or a more senior role, AT&T offers a range of job opportunities across various fields. From engineering to marketing, our team is composed of skilled professionals who are leaders in their respective areas. Internship Programs Kickstart your career with an AT&T internship. Gain hands-on experience, work on real projects, and learn from leaders in the industry. Our internships provide a robust platform for learning and growth, helping you build skills that are crucial for future success. Benefits and Growth AT&T is dedicated to the growth and development of its employees. We offer comprehensive benefits, including health care, retirement plans, and continuous professional development opportunities. With resources like career coaching and resume workshops, we support your journey every step of the way. Networking and Professional Development Expand your professional network within AT&T through various networking events, mentorship opportunities, and collaborative projects. Our focus on career development is designed to help you reach your professional goals, enhancing your skills and preparing you for leadership roles. Stay Connected Join Our Team Discover the career you've always wanted by exploring the open positions at AT&T. We are constantly on the lookout for passionate, innovative, and driven individuals to join our team. Check out our current job listings and find where your skills and interests align with our needs. Keep Up to Date Stay informed with the latest career tips, company news, and industry insights—all from the professionals who are part of our team. AT&T is a place where you can make an impact, leading the way in the telecommunications industry. Job Alert Emails Customize your experience by signing up for job alerts that match your career preferences. Stay ahead of the curve and be the first to know about exciting and rewarding opportunities at AT&T. At AT&T, your career is poised for success, equipped with the right tools, culture, and team to make it happen. Join us and be part of a company that values innovation, leadership, and a diverse workforce.
Learn more about AT&T
Size
203,000 employees
Market Cap
$131.2 billion
Industry
Net Income
-$5.1 billion
Founded
1983
5 Year Trend
+0.6%
Revenue
$171.7 billion
NASDAQ

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