Lead Product Marketing Manager

As Lead Product Marketing Manager (B2B), you will ideate and execute within Imprint's B2B product marketing to drive awareness, adoption and upsells. This is a senior individual contributor role with direct accountability for how Imprint tells its story to partners, prospects, and the market. You will act as a storyteller and executor for B2B marketing: translating product launches and partnership outcomes into compelling case studies, sales materials, and overall b2b product positioning that makes Imprint's partner-facing narrative come to life. What Success Looks Like in the First 90 Days • Create and iterate on sales collateral and pitch decks reflecting recent product launches • Developed long-form case studies in active partnerships • Adding to Imprint's new B2B blog including content strategy, structure, and posts • Established strong working relationships with Brand, BD, Risk, and GM stakeholders • Demonstrated ability to source and shape data-driven narratives independently, without relying on others to surface inputs Responsibilities • Develop and refine assets for B2B organization, including sales collateral like pitch materials, microsites, demos, case studies, and long-form content • Support the launch of Imprint's blog, helping to define its voice, cadence, and content strategy in partnership with Brand • Translate product launches, partnership outcomes, and risk/data insights into compelling partner-facing narratives • Partner closely with BD, Brand, Product, Risk, and Commercial to identify stories worth telling and get the approvals and data needed to tell them effectively • Build and run an AI-assisted production system (Claude, design and deck tools) so every prospect and partner gets materials that look and feel custom-made, in a fraction of the time • Maintain a modular messaging framework and proof-point library that make fast customization possible without drifting off brand or off compliance • Develop deep familiarity with Imprint's business metrics and use data tools (e.g., Snowflake via Claude and MCP integrations) to surface the right inputs for storytelling Qualifications Required • Demonstrated track record in B2B product marketing, with hands-on experience producing case studies, sales collateral, and long-form content • Exceptional written and verbal communication - able to craft convincing, data-informed and technical narratives for a partner and enterprise audience • Fintech or regulated industry background - familiarity with what drives B2B partners and how to position around compliance, risk, and product outcomes • Proven ability to work independently and self-unblock - comfortable building and moving forward without a fully defined playbook • Proficiency in using data to inform storytelling - ability to identify the right metrics, query tools, and translate outputs into narrative • Experience running a lean PMM function - able to own outcomes without the support of a large, structured team Nice to Have • Experience at B2B fintech or infrastructure companies • Familiarity with co-brand, payments, or card program business models • Experience building content programs (blogs, partner hubs, editorial calendars) from scratch • Demonstrated ability to influence cross-functional stakeholders including legal, compliance, or risk teams Perks & Benefits • Competitive compensation and equity packages • Leading configured work computers of your choice • Flexible paid time off • Fully covered, high-quality healthcare, including fully covered dependent coverage • Additional health coverage includes access to One Medical and the option to enroll in an FSA • 20 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents • Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity