About the role
The
Lead Operating Unit Tech Partner North America is accountable for the regional Marketing Technology (MarTech) portfolio and ecosystem. Partnering with the Chief Marketing Officer and Category Heads, the role owns the end-to-end agenda across strategy, investment, architecture, delivery, adoption, ROI and value realization. This leader will be a key contributor to our growth agenda. We are looking for someone with a passion for consumer insights, marketing and technology.
Reporting to the Head of Digital and Technology North America, the role will independently partner with Marketing, Category, Data & AI, Commercial and global product teams to shape priorities, make trade-offs and represent Digital & Technology in senior forums. It will translate business strategy into an integrated MarTech roadmap spanning platforms, data, content, media and measurement to enable personalized experiences, eCommerce activation, compliant first-party data, effective investment, generative AI search optimization (GEO) and connected consumer, shopper, retailer and healthcare professional touchpoints.
This requires a strategic, commercially minded and creative technology leader with expertise in MarTech, consumer data, analytics and digital activation. Working through influence in a matrix setup, the role will balance alignment to Haleon's global strategy, platforms and synergies with maximizing North America value. A test-and-learn mindset will turn emerging AI and digital capabilities into practical solutions and measurable results.
Role ResponsibilitiesEnd-to-end MarTech portfolio strategy, architecture & delivery- Partner with the CMO, Category Heads and their teams to own the North America MarTech strategy and portfolio, linking digital, data, AI and content investments to brand growth, consumer engagement, eCommerce and marketing effectiveness.
- Balance Haleon's global Digital & Technology strategy, platforms, standards and synergies with North America growth priorities and market opportunities; ensure our decision-making is consumer-centric
- Maintain a prioritized roadmap and target architecture across experience platforms, personalization, CRM, consent, first-party data, automation, content, media technology, GEO, analytics and measurement.
- Lead priority initiatives from strategy and business case through architecture, launch, adoption, operating model and benefits realization, partnering across business, product, data, agency, legal, privacy and cyber security teams.
- Advance first-party data, audience activation and marketing measurement capabilities, including segmentation, marketing mix modelling, incrementality testing and performance insight.
- Define portfolio KPIs and partner with Data & Analytics to improve data quality, governance and delivery against business outcomes.
Data, governance, risk and compliance- Ensure MarTech solutions are secure, privacy-conscious, compliant and aligned to Haleon standards, working with Legal, Privacy, Cyber Security, Data Governance and Procurement.
- Embed responsible consumer data, consent and AI practices across North America marketing activities.
- Operationalize global governance locally through appropriate controls, documentation, vendor oversight, risk mitigation and consistent data and measurement standards.
Adoption, operations and value realization- Drive capability adoption through focused change, training and enablement plans with Marketing, Category, agency and Digital & Technology teams.
- Track delivery, operational performance, adoption, user satisfaction and business value against agreed KPIs.
- Work with global product and support teams to resolve service, stability, integration and data quality issues affecting North America.
Basic Qualifications- Bachelors' degree.
- 10+ years of experience in digital, technology, marketing technology or commercial technology roles, including experience partnering with senior marketing leaders.
- Strong understanding of modern MarTech ecosystems, including CRM, customer data platforms, consent, automation, media technology, analytics and reporting.
- Experience delivering consumer experience, personalization, first-party data, audience activation, GEO and marketing measurement capabilities, with an ability to translate business objectives into technology roadmaps.
- Strong commercial acumen, including the ability to develop business cases, prioritize demand, assess ROI and track benefits from marketing technology investments.
Preferred Qualifications:- Advanced Degree.
- Marketing, IT, Consumer Science majors.
- Creative thinker with curiosity for emerging AI and a bias for practical innovation.
- Experience in CPG/FMCG, consumer health, retail or another consumer-focused environment, or equivalent top-tier consulting experience.
- Working knowledge of privacy, consent, cyber security, vendor governance and responsible AI in consumer MarTech.
Location: This role is hybrid-based in Berkeley Heights, NJ with 3 in-office days required.
The salary range for this role is: $192,206 - $264,284 plus an 18% bonus.BenefitsHaleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
Job Posting End Date2026-10-28
