Lead Manager, Social Strategy & Content Creation

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Summary

AT&T Corporate Communications is looking for a social-first storyteller who knows what makes people stop scrolling, lean in and engage. This role sits at the intersection of corporate storytelling, PR and social media, helping reimagine how AT&T tells its biggest stories across corporate-owned social channels, especially LinkedIn.

This is a different kind of social role. You’ll bring a creator’s mindset to Corporate Communications, finding compelling ways to tell stories about AT&T’s news, ideas, people and reputation. The right person thinks like a strategist, writes like an editor and creates for social. You pay attention to what people are talking about, notice when a company is telling its story in an interesting way and know how to find the human or unexpected angle that makes people care.

You’ll report to AT&T’s Editor-in-Chief and work closely with AT&T’s broader Social Media team, Executive Communications, Media Productions and communicators across the company to build a more distinctive voice for AT&T’s corporate channels and help the best stories travel further.

What You’ll Do

Reimagine corporate storytelling for social

• Help define and execute AT&T Corporate Communications’ LinkedIn and social content strategy to grow audience, engagement and relevance.
• Turn corporate news, reputation priorities, executivevoicesand company stories into content built for how peopleactually consumeinformation onsocial.
• Develop original, social-native ideas rather than simply translating corporate announcements into posts.
• Build repeatable content franchises, formats and editorial ideas that give audiences reasons to follow AT&T.

Createfor the Feeds

• Write sharp, compelling copy, from a single great line to longer-form LinkedIn storytelling.
• Develop original concepts for short-form video, graphics, carousels, newsletters, executivecontentand emerging formats.
• Partner with designers, producers,videographersand other teams to bring ideas to life.
• Move seamlessly between planned storytelling and real-time opportunities sparked by news, social conversation and culture.

Stay plugged into culture

• Keep a pulse on conversations across business, tech, media, sports and entertainment to keep the storytelling current, human and relevant.
• Identify moments where AT&T has a credible and interesting reason to participate, with the judgment to know when it doesn27t.
• Bring outside inspiration into the newsroom from brands, creators,publishersand emerging platforms.
• Connect Communications + Social
• Serve as a key bridge between Corporate Communications and AT&T27s broader Social Media team.
• Bring Corporate Communications into the creative process earlier and help turn priority news into platform-native opportunities.
• Use audience insights and performance to testnew approaches, sharpen storytellingandestablishbest practices.

What You27ll Bring

• Experience at the intersection of corporate communications, PR and social media, with an understanding of how owned content can strengthen a broader communications strategy.
• Demonstrated success creating and growing organic social content for a company, corporate brand, publisher or major organization.
• Deep fluency in LinkedIn and a track record of growing audience or engagement on the platform.
• Exceptional writing and editing skills, with the ability to make complicated subjects simple, interesting and human.
• Strong creative instincts and a portfolio that shows you27ve built ideas, formats or channels that earned attention and grew an audience.
• A pulse on culture and sound judgment about when and how a brand should participate.
• Comfort moving quickly and collaboratively within a highly matrixed organization, working across peers, executives, creative and production teams while experimenting and learning from performance.

What Success Looks Like

• More people see, engage with and share the stories Corporate Communications puts into the world.
• AT&T27s corporate social presence becomes more distinctive, relevant and engaging, growing audiences across priority channels.
• AT&T develops recognizable social franchises and formats that give audiences new reasons to follow its corporate storytelling.
• Performance insights continually sharpen what we create and how we tell our stories.

Supervisor: No

Education/Experience: Bachelor27s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

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