GEICO is seeking a Lead II, Paid Search. This individual will be an integral part of GEICO’s performance media team which is comprised of an internal paid search team that develop and execute paid search campaigns. This role will support day-to-day execution including keyword research, ad copy testing, bid strategies, budget optimizations, and reporting, while learning to connect search performance to business outcomes (quotes, revenue). The ideal candidate brings strong platform fluency, curiosity, and a test-and-learn mindset.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods.

This role reports into the Manager, Performance Marketing.

Our department’s hybrid model is 3 days in the office per week, with flexibility. Corporate offices are in Chevy Chase, MD; Manhattan, NY; Chicago, Illinois

KEY RESPONSIBILITIES:

• Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
• Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks.
• Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
• Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth.
• Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms.
• Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders.
• Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics.
• Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact.
• Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector.
• Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed.

KEY QUALIFICATIONS:

• Bachelor’s Degree
• 4+ years of experience in PPC and digital marketing
• Mastery of SA360 and Google Ads (AdWords)
• Performance marketing mindset to work toward goals and targets.
• Strong analytical skills for keyword research, data analysis, and performance tracking
• Excellent communication skills, both written and verbal, for collaboration and reporting

CORE COMPETENCIES:

• Consistently delivers against key performance goals such as quote volume, cost-per-quote, ensuring paid search directly contributes to policy growth.
• Manage competing deadlines and shifting business priorities, focusing on the optimizations that drive the greatest impact for lead quality and acquisition efficiency.
• Identify performance issues early, analyze root causes, and recommend clear, testable solutions that improve quote flow and reduce wasted spend.
• Communicate performance insights in simple, actionable terms and collaborate effectively with analytics, SEO, and creative teams to ensure an integrated approach to customer acquisition.
• Takes ownership of their campaigns, proactively seek opportunities to improve results, and adapt quickly to industry changes, platform updates, and evolving business needs.

NICE TO HAVE:

• Familiarity with large-scale budgets
• Agency experience, especially in insurance vertical
• Conversion tracking setup, such as floodlight tags
• SEO knowledge
• Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.