Essential Duties and Responsibilities - Work with a team of CDP engineers and analysts to build integrations, deploy tags, and create audiences
- Work on continuous improvement efforts across teams to enhance efficiencies and support business strategies via our CDP
- Be the subject matter expert on what's possible with our existing data and technology and what's needed to meet evolving requirements, educating stakeholders and partnering with them to shape requests for enhancements
- Working with stakeholders, prioritize internal IT and vendor work for the CDP with a focus on achieving business goals and KPIs
- Ensure best practices are followed in development and use of the CDP, including in audience requirements and execution; Champion marketing audiences across channels to ensure commercial teams are aware of available audiences and encourage the adoption of marketing audiences as new audiences are available
- Oversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiatives
- Monitor and analyze CDP performance metrics to optimize audience targeting, segmentation accuracy, and marketing effectiveness
- Stay up to date on best practices and emerging trends to recommend enhancements and improvements
- Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
- Protect Chamberlain Group's reputation by keeping information confidential
- Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
- Contribute to the team effort by accomplishing related results and participating on projects as needed
Minimum Qualifications - Bachelor's Degree in Marketing, Digital Technology or related field
- 5+ years of experience in customer data platforms; 1+ years hands on experience with Tealium CDP, 1+ years experience leading projects and enhancements for customer data platforms
- Ability to work in matrixed organization
- Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
- An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change
- Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy
- Ability to travel 10% - internationally and domestically
Preferred Qualifications - Experience with Agile process in a product owner or business analyst capacity
- 8+ years of experience including extensive knowledge of marketing technology implementation
- Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
- Proven experience driving marketing transformation initiatives in large, matrixed organizations
- Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
- Working knowledge of SQL and Tealium tag manager
- Understanding of Agile methodology and experience in Workfront are a plus
The pay range for this position is $102,600.00 - $165,375.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.
