TikTok

Lead Content Designer (Multiple Positions)

TikTok$236K — $272K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in English, Communications, Journalism, Marketing, Human-Computer Interaction, Digital Media, or related field.
  • 6 years of related work experience, or 8 years in lieu of degree.
  • 4 years experience developing UX/UI content with designers and engineers.
  • 4 years experience creating content strategy guidelines and glossaries.
  • 4 years experience facilitating user research and testing to validate content decisions.
  • 4 years experience presenting complex data insights to technical and non-technical audiences.
  • Project management experience coordinating tasks across cross-functional teams.

Responsibilities

  • Develop and optimize content strategies for ad monetization products.
  • Conduct data analysis and user research to enhance ad content clarity.
  • Collaborate across teams to maintain a cohesive product narrative.
  • Automate design workflows to accelerate prototyping efforts.
  • Monitor ad performance and iterate on content improvements.
  • Establish content and style guidelines for scalable ad solutions.
  • Mentor junior team members and share best practices in content design.

Benefits

  • Day one access to medical, dental, and vision insurance.
  • 401(k) savings plan with company match.
  • Paid parental leave.
  • Short-term and long-term disability coverage.
  • Life insurance and wellbeing benefits.
  • 10 paid holidays and 10 paid sick days per year.
  • 17 days of Paid Personal Time, increasing by tenure.
Full Job Description
Responsibilities

Develop, optimize and localize content design and user experience (UX) writing strategies for ad monetization products. Conduct data analysis, user research, and competitive analysis, to develop solutions that improve ad content clarity and quality, user engagement, conversion, and revenue. Apply user insights to craft and edit clear and concise user experience/user interface (UX/UI) texts. Drive collaboration across geographically diverse, internal teams, including facilitating workshops, design reviews, and strategy sessions to ensure a cohesive product narrative and timely project execution. Devise content design workflows to automate tasks, accelerate prototyping, and streamline cross-team engagement. Monitor and evaluate ad performance and iteratively improve advertising content. Establish content and style guidelines to support scalable and high-quality ad content solutions across markets. Mentor junior-level team members and share content design best practices.

Qualifications

Qualifications Must have a Bachelor's degree or foreign equivalent degree in English, Communications, Journalism, Marketing, Human-Computer Interaction, Digital Media, or a related field, and 6 years of related work experience. In lieu of a Bachelor's degree, employer will accept an additional 2 years of related work experience. Of the required experience, must have 4 years of experience in each of the following: Working with designers and engineers to develop UX/UI content, including modals, badges, banners, tool tips, error messages, site navigation, mobile applications content, desktop content, feature names, notifications, and emails; Creating and maintaining content strategy guidelines and terminology glossaries; Planning and facilitating user interviews, usability research, usability tests, A/B tests, and testing to validate content decisions; Collaborating with cross-functional teams, including engineering and translation team, to develop UX/UI contents that are localized to assist users in a specific market; Analyzing and presenting complex data and data insights to both technical and non-technical audiences; and Project management, including creating project plans, managing timelines, and coordinating tasks with cross-functional teams. Travel Requirement: International travel required up to 5%. Employer: TT Commerce & Global Services LLC Type: Full time, 40 hours/week Location: San Jose, CA Salary Range: $236288 - $272000 per year To Apply, click the apply button below. Contact [redacted] if you have difficulty submitting resume through the website.

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $236288 - $272000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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