THE ROLEZeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.
- Partner with clients to understand business challenges.
- Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
- Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.
- Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.
- Pull and synthesize audience insights reports.
- Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.
- Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.
- Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.
- Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.
- Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.
- Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.
- Use SQL for data extraction, transformation, and analysis.
- Use advanced Microsoft Excel, including pivot tables and data analysis functions.
- Communicate complex technical concepts clearly to non-technical clients and stakeholders.
- Use data visualization and presentation tools, including Microsoft PowerPoint.
Option to telecommute 2 days per week.
Bachelor's degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics plus 4 years of experience required in the job offered or a similar occupation.
Salary expectations: $144,414/yr
Send resume to: S Arvelo, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.
BENEFITS & PERKS - Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
And more!!
ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases
