Lead Analyst - Applied Marketing Analytics

Liquidhub Inc

$90K — $120K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in business analytics with a focus on consulting
  • 3+ years of SQL experience (data preparation, ETL, insights generation)
  • Proven ability to analyze marketing campaigns and develop measurement strategies
  • 1+ years of experience using Spark for data processing
  • Collaborative mindset to work with diverse teams including marketing, finance, and product
  • Ability to manage conflicting stakeholder demands effectively

Responsibilities

  • Analyze business problems to generate actionable insights for marketing teams
  • Create and present insights packages with recommendations for decision making
  • Evaluate marketing initiatives to assess attributes and campaign effectiveness
  • Develop measurement strategies to gauge business impact and ROI of campaigns
  • Support ad-hoc analysis across various teams as needed
  • Facilitate collaboration among multiple stakeholders in a dynamic environment

Benefits

  • Opportunities for professional growth and development
  • Collaborative team environment
  • Exposure to cross-functional teams and high-impact projects
  • Flexible work arrangements
  • Potential for creative input in strategic decision-making
Full Job Description
Job Description
• Strong experience in business analytics with consulting bend of mind - Understand business problems and initiatives, generate actionable insights and create presentations / insights package which provides recommendations and help better decision making for marketing teams
• Strong experience in SQL (3+ years) including data preparation, ETL and insights generation
• Experience in analyzing marketing campaigns and putting together measurement strategies to help create winning strategy for marketing teams - what attributes of campaigns are working, business impact and ROI
• Collaborate with the marketing, PM, Finance and Product teams, and support ad-hoc analysis.
• Reconcile divergent demands from multiple stakeholders in a fast-paced work environment.
• 1+ years of experience in Spark
• Experience in Tableau would be a plus

Qualifications

Additional Information

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