Full Job Description
Responsibilitie
Responsibilities - Strategic Growth: Develop and execute a comprehensive U.S. Public Relations and KOL strategy to boost Pico's brand authority in the XR (Extended Reality) market. - Relationship Management: Proactively build and maintain a "gold-standard" network of tech journalists, industry analysts, and influential VR/AR content creators. - Content Creation: Draft high-impact press releases, thought-leadership pieces for executives, and creative briefs for influencer collaborations. - Crisis & Reputation Management: Serve as the first line of defense in managing public sentiment; develop rapid-response protocols for hardware launches or software bugs. - Performance Analytics: Monitor media "Share of Voice" (SOV) and analyze the ROI of influencer campaigns to refine future outreach strategies. - Cross-Functional Sync: Work closely with the Global Marketing and Product teams to ensure U.S. messaging aligns with technical roadmaps.
Qualification
Minimum Qualifications - 5+ years of experience in Public Relations, preferably within the consumer electronics, gaming, or high-tech sectors. - Track record of placing stories in top-tier U.S. tech publications (e.g., The Verge, Wired, CNET) and managing long-term influencer partnerships. - Copywriting skills with the ability to translate complex technical specs (like FOV, refresh rates, or chipset performance) into compelling narratives. - Experience navigating brand-sensitive issues in a fast-paced digital environment. - Ability to work independently in a satellite office while maintaining seamless communication with a global headquarters. Preferred Qualifications - Deep passion for VR/AR and the "Metaverse" ecosystem. - Experience working for a global company with headquarters in Asia (understanding the cross-cultural workflow).
Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $115520 - $258400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
