Integrated Media Strategy Lead
Job DescriptionThe Integrated Media Strategy Lead (IMSL) serves as the embedded media expert responsible for translating brand objectives into unified, insight-driven paid/owned/earned strategies that drive measurable business growth. The role leads annual media planning, audience strategy, and full-funnel measurement across national and retail channels in partnership with cross-functional teams and agency partners. It ensures connected, high-quality execution across paid media and plays a critical role in advancing KCNA's media capability maturity. Operating within a highly matrixed ecosystem, the IMSL partners directly with senior marketing leaders and SMEs to influence decisions and optimize media investment.
In this role, you will:
- Lead the full annual integrated media planning process, translating brand objectives into cohesive, insight-driven strategies that span the entire consumer journey, supporting on brand briefs
- Develop one unified integrated media strategy that connects National media, Retail media, Organic Social, Influencer/Creator, etc. (across paid, owned, and earned) in service of brand growth.
- Partner with the Brand Content & Connections Lead, media AOR, Demand Creation Leads, Insights & Analytics, and other SMEs to define measurable KPIs and determine optimal channel and budget allocation.
- Ensure end-to-end strategic alignment between National and Retail media through one unified audience strategy, channel strategy, and activation.
- Coordinate with agency and internal partners to optimize reach, frequency, and incrementality across all touchpoints, minimizing duplication and maximizing impact.
- Integrate brand, shopper, and category insights to ensure the media plan matches how consumers move across the funnel and purchase environments.
- Champion and build strategy for effectiveness gains as primary strategy for brand growth, while governing plans and execution to maintain/improve efficiency
- Steward in-market paid media performance with agency partners, ensuring pacing accuracy, optimization, and investment quality.
- Lead quarterly MMM inputs and performance reporting, translating insights into clear optimization actions.
- Support capability advancement for KCNA at large by contributing to enterprise test & learn agenda, codifying learnings into best practices, and championing high standards of excellence and innovation in media
To succeed in this role, you will need the following qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of media or communications planning experience with a strong track record of driving brand growth
- Worked at a media agency AND/OR in a client-side media role
- Expertise in digital media landscape, inclusive of understanding of retail media networks
- Strong business acumen and curiosity with ability to interpret performance drivers
- Executive presence with strong influencing skills across cross-functional and agency teams
- Bias for action, test-and-learn mindset, and strong organizational skills
- Growth mindset, empathy-led leadership and passion for coaching and upskilling others
Preferred- Experience within CPG marketing
- Experience in integrated communications strategy and audience strategy
- Experience managing large, multi-agency ecosystems
- Master's degree in Marketing, Business, or related field
Total BenefitsWe believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
Here are just a few of the benefits you'd enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com
Flex That Works at Kimberly-Clark We believe great work happens when people come together with purpose. That's why we offer a flexible work model that blends remote work with intentional in-person collaboration - helping you connect, grow, and innovate while maintaining the balance you value.
To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
Salary Range: 140,320 - 173,360 USD
At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.
Primary LocationChicago Commercial Center
Additional LocationsWorker TypeEmployee
Worker Sub-TypeRegular
Time TypeFull time
