Job Summary:The Inside Sales Representative handles inbound customer inquiries while actively driving sales growth through re-engagement of dormant accounts and targeted upsell/cross-sell initiatives. This role maintains accurate CRM and order records to enable smooth transactions, strong customer experience, and achievement of revenue objectives.
Responsibilities:Inbound Sales & Customer Support
- Answer inbound calls and respond to customer inquiries promptly and professionally.
- Identify customer needs, provide solutions, and capture incremental sales opportunities during inbound interactions.
- Ensure accurate order entry and follow-through; coordinate with internal partners to resolve order/fulfillment issues as needed.
Outbound Sales Motion (Growth)
- Conduct outbound calls to proactively re-engage dormant and low-engagement accounts.
- Drive incremental revenue by executing upsell and cross-sell initiatives during outbound and inbound interactions.
- Partner with Territory Sales Reps and Sales Leadership (as applicable) to align on account priorities and growth plans.
CRM, Sales Administration & Voice of Customer
- Maintain accurate CRM and order records (contacts, notes, opportunities, follow-ups) to support sales growth and continuity.
- Capture and share Voice of Customer (VoC) insights to inform sales strategy and uncover growth potential.
Key Performance Indicators (KPIs)
- Inbound call answer rate (target: maintain 90%+ inbound call answer rate).
- Outbound activity (e.g., ~30 outbound calls per week, focused on dormant and priority accounts).
- Assigned account sales performance (revenue/growth) and contribution to team objectives.
- Execution quality (order accuracy, follow-through, and customer issue resolution).
- CRM data accuracy and completeness (customer records and activity notes).
Qualifications:- 2+ years of inside sales, B2B customer service, or sales support experience (distribution/aftermarket preferred).
- Strong phone-based selling skills and ability to convert service conversations into sales opportunities.
- Experience using CRM and order entry/ERP systems; high attention to accuracy and follow-through.
- Strong communication, organization, and time management skills.
- Experience in automotive aftermarket, distribution, wheels/accessories, lighting, or related industries a plus.
- Familiarity with account reactivation strategies and upsell/cross-sell motion.
Key Competencies:- Customer-first mindset; solutions-oriented
- High ownership and responsiveness
- Persistent, disciplined outbound activity
- Organized, detail-focused CRM habits
- Collaborative partner across sales and operations
Starting Annual Salary Range:
$80,000-$100,000 USD
The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change. 
