6+ years of experience in marketing, media buying, talent management, or growth-focused brand work
Deep fluency in performance metrics such as ROAS, CAC, LTV, CPM, CPC, and engagement rate
Strong negotiation skills with experience in client communication
Ability to navigate complex, fast-paced decision-making environments
Responsibilities
Act as strategic lead for top-tier brand accounts, setting the roadmap and managing campaign architecture
Build and manage creator partnerships, including identifying top performers and cultivating exclusive deals
Own the media planning process, crafting data-driven deliverables that exceed client performance targets
Lead client communication, facilitating meetings and aligning stakeholders
Stay updated on creator culture and viral trends, predicting what’s working before it becomes mainstream
Benefits
Unlimited PTO
Daily free lunch
Quarterly bonus structure
Comprehensive benefit coverage
Full Job Description
What You'll Own
As Influencer Marketing Manager, you'll lead strategy and execution for high-impact influencer programs. Reporting to the CEO, you'll be accountable for driving measurable growth through standout creator partnerships, owning the full lifecycle of an account from sourcing and onboarding, to execution and measurement. In this role, you will...
Act as strategic lead for top-tier brand accounts: set roadmap, manage campaign architecture, and interpret results.
Build & manage creator partnerships: identify top performers, cultivate long-term and exclusive deals, and spot emerging talent early
Own the media planning process: craft data-driven deliverables that exceed our clients performance targets
Lead client communication: running meetings, aligning stakeholders, and owning account knowledge front to back
Stay plugged in to creator culture and viral trends: you're the go-to for knowing what's working before it goes mainstream
Who You Are
You love YouTube. You are passionate and knowledgeable about creators and the entertainment space. You are aware of viral internet moments as they happen.
You are proactive & autonomous. When you run into a problem, you find a solution. You think outside the box and go the extra mile to get things done.
You're a strategic thinker who navigates complex client and talent conversations with ease, always considering second- and third-order effects before making a call.
What You Bring
4+ years of experience in marketing, media buying, talent management, or growth-focused brand work
Deep fluency in performance metrics (ROAS, CAC, LTV, CPM, CPC, engagement rate) and how to act on them
Strong negotiation and client communication skills; able to navigate complex, fast-paced decision-making
Additional Role Details:
This is a hybrid role located in New York City including three days on-site in our Dumbo office .
