Epic Games

Influencer Marketing Director

Epic Games$120K — $150K *
Cary, NC 27513In-Person
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in influencer marketing or talent relations, especially within gaming or adjacent industries.
  • Deep understanding of Fortnite and the gaming creator ecosystem across various platforms.
  • Proven track record with high-profile partnerships and experiential activations.
  • Excellent communication and presentation skills for senior stakeholder engagement.
  • Experience in fast-paced environments with shifting priorities and multiple concurrent launches.
  • Strong collaboration skills within complex, matrixed organizations.
  • Proficient in managing agency partners and executing regional campaigns globally.

Responsibilities

  • Develop and lead influencer strategies tied to Fortnite initiatives.
  • Translate business objectives into measurable creator programs.
  • Build and manage relationships with key creators and talent.
  • Lead high-profile talent integrations from planning to execution.
  • Present strategies and campaign plans to senior leadership.
  • Collaborate with cross-functional teams for cohesive campaigns.
  • Oversee agency partners to ensure high-quality execution.
  • Effectively manage multiple high-visibility initiatives under tight timelines.

Benefits

  • 100% premium coverage for medical, dental, and vision for employees and dependents.
  • Long-term disability and life insurance included.
  • 401k plan with competitive matching.
  • Robust mental well-being program offering free therapy and coaching.
  • Company-wide paid breaks and celebratory employee events throughout the year.
  • Unlimited PTO and sick time, plus a sabbatical after 7 years of employment.
Full Job Description
Epic Games is seeking a highly strategic, culturally fluent, and operationally rigorous Influencer Marketing Director to lead creator and talent partnerships across Fortnite. This role will shape how creators, streamers, athletes, musicians, entertainers, and their communities connect with Fortnite through major launches, live-service moments, partnerships, and creator campaigns. The ideal candidate combines deep fluency in the Fortnite creator ecosystem with strong strategic judgment, communication skills, and the ability to operate effectively in a fast-paced, high-volume environment. This person should understand both gaming culture and broader entertainment ecosystems, and be equally comfortable building creator strategy, managing high-profile talent relationships, and navigating complex cross-functional initiatives. In this role, you will - Develop and lead creator and influencer strategies tied to Fortnite launches, partnerships, live-service beats, and major campaigns - Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact - Build and manage relationships with key gaming creators, streamers, athletes, entertainers, agents, and talent representatives across multiple verticals - Lead high-profile creator and talent integrations from planning through execution, including negotiations, hospitality, experiential activations, and content coordination - Present creator strategies, talent recommendations, and campaign plans clearly and concisely to senior leadership - Partner cross-functionally across Paid Media, Brand Marketing, Competitive, IP Partnerships teams and external partners to deliver cohesive global campaigns - Manage agency partners and oversee campaign execution to ensure work meets Epic's creative, operational, and business standards - Operate effectively across multiple high-visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast-moving launch environments What we're looking for - 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries - Deep understanding of Fortnite, gaming creators, livestream culture, and the broader creator ecosystem across Twitch, YouTube, TikTok, Instagram, and X - Proven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination - Strong communication and presentation skills, with the ability to deliver concise strategic recommendations to senior stakeholders - Experience operating effectively in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities - Strong cross-functional collaboration skills and the ability to influence teams and stakeholders within highly matrixed organizations - Experience managing agency partners, external vendors, and regional campaign execution across global markets - Demonstrated operational rigor, sound judgment, and attention to detail, with the ability to balance creative thinking and business impact EPIC JOB + EPIC BENEFITS = EPIC LIFE Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

About Epic Games

Epic Games is a video game development company that is best known for creating the popular game Fortnite. The company was founded in 1991 by Tim Sweeney and is headquartered in Cary, North Carolina. Epic Games has developed a number of other successful games, including the Unreal series and Gears of War. The company is also known for its Unreal Engine, a game engine that is used by many other game developers. Epic Games is committed to advancing the state of the art in game development and creating innovative and engaging experiences for players.
Learn more about Epic Games
Size
2,700 employees
Industry
Founded
1991

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