Influencer Marketing Account Lead

About the Role

Later is seeking an Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs. In this role, you'll own the success of key accounts, shaping integrated strategies, leading cross-functional execution, and ensuring every campaign delivers measurable business impact.

You will serve as a senior client partner and internal leader - overseeing Account Managers and Coordinators, guiding strategic direction, and acting as a trusted advisor to brands. This is a high-impact role that combines client strategy, operational excellence, and team leadership to strengthen Later's position as a top partner in the creator economy.
What You'll Do
Strategy

• Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.
• Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.
• Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.
• Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.
• Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.

Technical / Execution

• Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.
• Guide Account Managers in managing day-to-day client communications and executional tasks.
• Own campaign budgets, timelines, and deliverables, ensuring projects are on track and aligned with client commitments.
• Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
• Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.

Team / Collaboration

• Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns.
• Act as the voice of the client and influencer, ensuring feedback informs platform improvements and future strategies.
• Collaborate cross-functionally to embed innovation and elevate Later's reputation with clients and across the industry.

Leadership

• Manage and mentor direct reports, building a high-performing, client-focused team.
• Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators.
• Foster a culture of accountability, collaboration, and continuous learning.
• Anticipate risks early and implement proactive solutions that remove blockers for the team.

Research / Best Practices

• Stay ahead of industry trends, platforms, and cultural shifts - embedding innovation into client strategies.
• Contribute thought leadership to position Later as a market leader in influencer and creator marketing.
• Build and maintain internal processes that guarantee compliance and operational excellence across accounts.

What Success Looks Like

• Key client accounts achieve renewal and expansion targets, with measurable ROI from campaigns.
• Later is seen as a trusted strategic partner, not just an executional vendor.
• Campaigns are consistently delivered on time, on budget, and above quality standards.
• Account Managers and Coordinators under your leadership grow in performance and confidence.
• Later's Services team is recognized for innovation, compliance rigor, and best-in-class execution.

What You Bring

• 5+ years of experience in influencer marketing, social media, or digital campaign management, with direct client-facing experience.
• Proven ability to lead client strategy and deliver results against brand objectives.
• Strong management experience, including coaching, performance reviews, and day-to-day team leadership.
• Deep knowledge of social platforms, influencer best practices, and compliance requirements.
• Data-driven mindset with the ability to translate performance into actionable insights.
• Exceptional communication, presentation, and relationship-building skills.
• Track record of driving account growth and strengthening client partnerships.

How You Work

• Driven by Impact: You deliver results that matter-prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast-challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: $115,000 - $140,000 OTE

#LI-Hybrid

Where we work:

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.