Industry/Sector
Not Applicable
Specialism
IFS - Clients & Markets
Management Level
Director
Job Description & Summary
The Opportunity
As an Industry Marketing Strategy Senior Director you will lead marketing strategy for channel management initiatives that support revenue growth, brand visibility, and new business opportunities within our Internal Firm Services practice. As a Director you will set strategic direction, translate vision into action, guide multiple work streams, and shape executive-level relationships while developing new ideas, solutions, and structures that support business growth and thought leadership. In this role at PwC, you will use market research, digital channels, creative campaigns, and sales-focused planning to advance audience engagement, strengthen the Firm’s market presence, and support commercial priorities across the PwC Network.
Responsibilities
- Driving industry marketing strategy and demand generation programs that align audience insights, account priorities, and commercial goals
- Developing channel plans that connect campaigns, content, digital outreach, and sales priorities to build market presence
- Managing external channel relationships and program performance across partner ecosystems and distribution paths
- Analyzing market trends, campaign results, and pipeline data to refine channel investment and marketing execution
- Leading planning for integrated campaigns that support revenue growth and expand awareness of firm capabilities
- Guiding cross-functional teams in campaign design, performance tracking, and process improvement across marketing channels
- Applying brand management, channel marketing, and partner relationship management skills to strengthen client and market engagement
- Advising leaders on strategic choices, emerging opportunities, and scalable approaches to commercial demand generation
What You Must Have
- At least a High School Diploma or the equivalent degree
- At least 8 years of experience in marketing channel partner management and optimization
What Sets You Apart
- Preference for a Bachelor's degree
- Demonstrating industry marketing strategy leadership in client-facing settings
- Developing data-driven demand programs across campaigns and channels
- Leading market insight translation into commercial growth priorities
- Shaping thought leadership and integrated planning across teams
- Balancing long-term vision with near-term execution choices
Travel Requirements
Up to 20%
Job Posting End Date
The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
