DescriptionAbout the Role Zenity is hiring an Industry Events Manager to own the end-to-end planning, logistics, and execution of our industry and partner conference portfolio. This role is ideal for someone who thrives in fast-paced environments, has a creative mind, and knows how to turn traditional conference experiences into memorable, high-impact brand activations and pipeline.
This is not just a logistics role. You'll shape how Zenity shows up at some of the industry's biggest events, from major cybersecurity conferences to strategic partner conferences. Working closely with Design, Product Marketing, and Growth Marketing, you'll bring Zenity's brand campaigns and messaging to life through bold, creative experiences that elevate our brand, engage enterprise security leaders, and generate measurable pipelines.
This is a highly hands-on role requiring frequent travel, primarily throughout the US.
What You'll Do- End-to-End Event Ownership: Own the planning, logistics, and execution of Zenity's industry and partner conference portfolio, from initial planning and budgeting through onsite execution and post-event reporting.
- Conference Management: Manage all aspects of conference participation, including sponsorship deliverables, booth production, vendor management, shipping, staffing, registration, travel coordination, and onsite logistics.
- Brand & Creative Execution: Partner closely with Design, Product Marketing, and Growth Marketing to bring Zenity's brand campaigns, creative concepts, and messaging to life at conferences through bold, cohesive, and memorable experiences.
- Creative Event Experiences: Develop innovative ideas for booth designs, experiential activations, attendee engagement, giveaways, and onsite brand moments that differentiate Zenity and amplify our broader marketing campaigns.
- Industry & Partner Conferences: Execute major industry conferences and strategic partner events, working closely with Field Marketing, Partner Marketing, and Sales to align on event goals and execution.
- Integrated Event Campaigns: Collaborate with Growth, Product Marketing, Design, and Partner Marketing to execute cohesive pre, during, and post-event campaigns that drive awareness, engagement, and pipeline impact.
- Budget Management: Own event budgets, forecasting, vendor negotiations, expense tracking, and cost optimization to ensure efficient investments and strong ROI.
- Sales & Partner Alignment: Collaborate with Sales, SEs, and Partner teams to coordinate staffing, meetings, demos, and engagement strategies that maximize event outcomes.
- Measurement & Reporting: Track and report on event performance, including leads, MQLs, SQLs, meetings, pipeline generated, pipeline influenced, and ROI.
- Operational Excellence: Build scalable event processes, timelines, playbooks, and best practices to ensure consistent, high-quality execution across conferences.
- Onsite Execution: Lead onsite event operations, ensuring a seamless experience for attendees, staff, partners, and stakeholders.
RequirementsWhat You Bring- 5+ years of B2B event marketing experience, ideally within enterprise SaaS, cybersecurity, or a high-growth technology company.
- Proven experience managing large-scale industry conferences, trade shows, and partner events from concept through execution.
- A creative mindset with a passion for building unique, memorable event experiences that stand out and drive results.
- Strong creative instincts and experience translating brand campaigns, creative concepts, and messaging into impactful, real-world event experiences.
- Proven ability to collaborate with Design, Product Marketing, and Growth teams to deliver cohesive, differentiated brand experiences across conferences and activations.
- Strong understanding of conference sponsorships, booth production, experiential activations, and event logistics.
- Exceptional project management skills with the ability to manage multiple complex events, vendors, timelines, and budgets simultaneously.
- Experience managing event budgets, negotiating vendor contracts, and optimizing spend.
- Strong collaboration skills with experience working across Sales, Partner Marketing, Design, Product Marketing, and external agencies.
- Data-driven mindset with experience tracking event performance, attribution, and ROI using HubSpot or similar platforms.
- Proactive, detail-oriented, and resourceful, with the ability to anticipate challenges and solve problems quickly.
- Experience leveraging AI tools to streamline event planning, creative ideation, and operational efficiency.
- Ability and willingness to travel frequently, primarily within the US. NYC-based candidates preferred.
Success Metrics for the Role- Pipeline generated and influenced through industry and partner conferences.
- Efficient management of event budgets.
- Successful execution of high-quality, differentiated conference experiences that bring Zenity's brand campaigns and messaging to life.
- Increased brand visibility and engagement at priority industry events.
- Strong alignment with Sales, Field Marketing, Partner Marketing, Design, and Product Marketing teams.
- Repeatable and scalable event processes that improve execution and efficiency.
Interview ProcessOur interview process is designed to be transparent, conversational, and focused on real-world experience.- Recruiter Screen (30 minutes): Learn more about Zenity, the role, and how we work.
- Hiring Manager Interview (45-60 minutes): A deeper discussion about your experience and approach.
- People Team Interview (45 minutes): A conversation focused on collaboration, work style, and alignment.
- Team Interview (30-45 minutes): Meet potential teammates and explore team dynamics.
CompensationThe expected total on-target earnings (OTE) is $140K-$170K. depending on experience, skills, and location. This role may also be eligible for equity.
