The RoleVega is hiring its first Events Marketing Manager to turn our event presence into qualified pipeline. You will own our full events program, from industry conferences to the dinners, receptions and ad hoc gatherings we host for clients and prospects.
Success in this role is outlining and owning our event strategy from end-to-end, including pre-planning, organizing our presence during the event, and post-event follow-ups. You're also allergic to boring, status-quo events. Standing out in this industry takes creative swings, and you're the person who brings the experience and ideas that make people want to attend Vega events.
What You'll DoStrategy and planning- Build and manage the annual events calendar and budget, choosing which conferences to attend, sponsor or skip.
- Set a pipeline goal for every event and agree it with sales leadership in advance.
- Identify new events, associations and hosted formats that reach our target buyers.
Before each event- Pull attendee and sponsor lists and build a target account list with sales.
- Run outreach campaigns that book meetings with prospects and clients 3-4 weeks before the event.
- Manage registrations, sponsorships, booth design, collateral, travel and vendor contracts.
- Plan hosted dinners, receptions and side events for top prospects.
At the event- Run on-site logistics so the sales team can focus on conversations.
- Keep the meeting schedule current and make sure every conversation is logged the same day.
After the event- Launch personalized follow-up within 48 hours.
- Make sure every lead and opportunity is entered in the CRM with the event as its source.
- Hand qualified leads to sales and track them through to close.
Reporting- Report on meetings, opportunities, pipeline and revenue for each event against its cost.
- Recommend each year which events to grow, keep or drop.
Who You Are- 1-4 years in B2B event or field marketing, with full ownership of a conference and hosted-event program.
- A track record of tying events to pipeline, with numbers you can talk through.
- Experience managing event budgets, sponsorship contracts and vendors.
- Comfort working closely with sales leaders and holding them to follow-up.
- Hands-on CRM experience (Salesforce, HubSpot or similar) for lead tracking and campaign reporting.
- Strong organization and calm under pressure on-site.
- Clear, professional writing for outreach and invitations.
- Willingness to travel roughly 25-35% of the time, with peaks around major conferences.
- Nice to Haves
- Insurance or financial services experience, especially selling to program administrators, MGAs, wholesalers or carriers
- Experience running hosted dinners, roadshows or executive roundtables, not only trade show booths
- Experience building an events program from scratch at a growing company
- Comfort with marketing automation and reporting tools
Benefits- Competitive Salary
- Equity - giving you direct stake in the future of an AI-native industry leader.
- Top-tier medical, dental, and vision insurance.
- 401k with company match.
- Flexible PTO and a work from home stipend.
- A fast-paced, high-talent density team that values transparency and shipping fast.
Vega is committed to building a diverse and inclusive workforce. If you're interested in this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. We'd like to consider you for this position and roles that may be a fit in the future.
