5+ years of experience in business development or partner management, preferably in software solutions
Strong understanding of Independent Software Vendor (ISV) ecosystems and channel sales
Proven track record of driving revenue growth through partnerships
Excellent communication and relationship-building skills
Ability to analyze market trends and identify growth opportunities
Responsibilities
Identify and prioritize key ISV partners in target verticals
Build and maintain strong relationships with ISV partners
Develop joint business plans to align with regional growth objectives
Drive revenue growth through partner-led opportunities
Collaborate with cross-functional teams to accelerate partner-influenced sales
Manage product launch readiness and ensure compatibility with ISV solutions
Track and report on partnership performance metrics
Benefits
Opportunity for professional growth in a dynamic software environment
Collaborative work culture with cross-functional teams
Travel opportunities to engage with partners and clients
Access to ongoing training and development resources
Participation in industry events and marketing initiatives
Full Job Description
We are seeking a dynamic Business Development Manager to foster relations and drive growth in the Brady Intelligent Productivity Solutions (IPS) software and solutions space. The Independent Software Vendor (ISV) Business Manager is responsible for identifying the key accounts to work with to drive growth in target verticals, building relationships with these partners, developing shared commercial plans and growing the solutions sales through the channel in IPS.
This role serves as the primary liaison between sales, marketing, product and ISV partners, ensuring alignment on business objectives, go-to-market strategies, and customer success initiatives. The Business Development Manager will be responsible to deliver on-time performance including new end user logo sales delivered by ISV partners.
Partner Strategy & Relationship Management
Identify, evaluate and prioritize Independent Software Vendors (ISVs) that deliver solutions in the target verticals including supply chain, manufacturing and retail.
Build and maintain relationships with new and existing ISV partners.
Develop joint business plans aligned with regional growth objectives through targeted joint sales activities and marketing ventures.
Identify new partnership opportunities and evaluate market potential.
Act as the trusted advisor and primary point of contact for ISV partners.
Business Development & Revenue Growth
Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
Identify and develop joint new customer acquisition strategies.
Collaborate with sales and cross functional teams to accelerate partner-influenced opportunities.
Deliver business results aligned to support regional goals.
Go-to-Market Execution
Be prepared to travel in region to support the business requirements (25-50% of time).
Manage product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions.
Ensure Brady IPS sales teams are informed of available, certified, and compatible solutions, while providing ongoing visibility into the ISV portfolio and future roadmap.
Work closely with marketing teams to create joint value propositions and customer success stories.
Support demand generation activities and co-marketing initiatives, campaigns, webinars, and industry events
Performance Management
Track partnership KPIs including pipeline, revenue, customer acquisition, and partner engagement.
Conduct regular business reviews with ISVs.
Prepare executive presentations and strategic recommendations for leadership.
About Brady Corporation
Brady Corporation is a global manufacturer and marketer of identification and safety solutions. The company's products include labels, signs, safety devices, and software used in a variety of industries, including aerospace, electronics, and healthcare. Brady Corporation was founded in 1914 and is headquartered in Milwaukee, Wisconsin. The company has operations in North America, Europe, and Asia.
