12+ years of experience in brand, creative, and cultural strategy within a top-tier agency.
Expertise in campaign, brand, social, content, culture, experiential, research, and insights.
Proven experience leading integrated strategy across multiple accounts and industries.
Demonstrated success in building and scaling strategic teams and functions.
Deep understanding of cultural and consumer behavior trends.
Strong communicator and storyteller, able to distill complexity into compelling narratives.
Collaborative leader thriving in dynamic, creative environments.
Proficiency in qualitative and quantitative research techniques.
Responsibilities
Define and evolve MATTE's strategic practice and methodologies across all client accounts.
Partner with Executive Leadership to grow strategy as a core capability at the agency.
Serve as a senior strategic lead on key client accounts, shaping strategy and execution.
Lead strategic development across brand initiatives, social and content calendars, and experiential programs.
Uncover insights that inform creative development, grounded in audience behavior and cultural relevance.
Hire, manage, and mentor a multidisciplinary team of strategists.
Develop proprietary research tools and methodologies to drive strategic differentiation.
Benefits
Full Medical, Dental, and Vision coverage
401k with a 4% company contribution max match
Fully covered Citibike membership
Talkspace membership
Competitive PTO package
End of Year Recharge
Sabbatical Program
Paid Parental Leave
4x days a week in office [Monday-Thursday]
Full Job Description
About this role:
We're seeking a dynamic, multi-disciplinary strategic leader to join our team as Head of Strategy. This person will be instrumental in evolving the strategic practice at MATTE-bridging culture, insight, and creativity-and embedding strategy into the heart of our agency's work.
They will lead strategy across all pillars of our business-from brand to campaign to content and experience-while playing an active, embedded role across client workstreams. They will partner directly with executive leadership to scale our strategic offering, strengthen client relationships, and set the vision for how strategy drives value across everything we do. Strategic Leadership & Vision
Define and evolve MATTE's strategic practice, methodologies, and POV across culture, brand, campaign, social, and experiential strategy across all client accounts.
Partner with Executive Leadership to grow strategy as a core capability at the agency-building a world-class department that delivers differentiated thinking and measurable results.
Champion thought leadership internally and externally, identifying new frameworks, trends, and cultural shifts that fuel client and internal growth.
Client Strategy & Day-to-Day Engagement
Serve as a senior strategic lead on key client accounts-immersing in their business, shaping strategy, and staying close to execution.
Lead strategic development across major brand initiatives, social and content calendars, campaign planning, cultural activations, and experiential programs.
Uncover deep insights that inform creative development, grounded in audience behavior, platform nuance, and cultural relevance.
Ensure strategy is an active, visible function in client relationships-contributing to growth, retention, and trust.
Team Leadership & Development
Hire, manage, and mentor a multidisciplinary team of strategists with expertise in brand, content, culture, social, and research.
Create a collaborative, high-performing environment focused on rigorous thinking and creativity.
Design professional development paths and implement practices that promote diversity of thought and consistent elevation of strategic craft.
Insights, Research & Innovation
Develop proprietary research tools, methodologies, and cultural frameworks to drive strategic differentiation and client value.
Translate data and insights into sharp, actionable strategies that inspire breakthrough creative work.
Stay ahead of emerging trends in consumer behavior, media, and culture-and educate internal teams and clients on their impact.
Cross-Functional & Creative Collaboration
Act as a critical partner to Creative, Production, Accounts, and New Business teams to ensure strategic cohesion across the full lifecycle of work.
Lead the development of briefs, strategy presentations, and pitch narratives that inspire internal teams and excite clients.
Elevate strategic consistency and integrity across all client touchpoints-from pitch to production.
Growth & New Business
Contribute to new business efforts, helping to shape proposals, RFP responses, and pitch strategy.
Identify opportunities to expand existing client relationships through strategic innovation, upselling, and strong delivery.
What you will bring:
12+ years of experience in brand, creative, and cultural strategy within a top-tier creative or advertising agency environment.
Expertise across a wide spectrum of strategy disciplines: campaign, brand, social, content, culture, experiential, research and insights.
Proven experience leading integrated strategy across multiple accounts and industries.
Demonstrated success in building and scaling strategic teams and functions.
Deep understanding of cultural and consumer behavior trends and how they inform brand action.
Strong communicator and storyteller who can distill complexity into compelling, persuasive narratives.
A collaborative leader who thrives in a dynamic, creative, and entrepreneurial environment.
Proficiency in qualitative and quantitative research techniques, trend analysis, and insight generation.
