Head of State Expansion

Willow Health

$170K — $200K *
US-AnywhereRemote in New York, NY
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years experience in high-growth startups
  • Expertise in clinical operations and Medicaid healthcare provision
  • Ability to manage decentralized teams effectively
  • Strong organizational skills with a focus on timely execution
  • Existing relationships with healthcare payers

Responsibilities

  • Lead the development of a repeatable Launch Playbook for new markets
  • Ensure compliance with local state and healthcare regulations
  • Drive payer strategy to maximize insurance coverage across populations
  • Forge partnerships with local healthcare entities for community integration
  • Monitor and report on key performance indicators during new market launches
  • Identify future expansion opportunities based on data-driven insights

Benefits

  • Opportunity to lead interstate expansion efforts
  • Potential for significant impact on community healthcare
  • Involvement in shaping the company’s strategic roadmap
  • Work in a rapidly growing startup environment
  • Flexible work arrangement possibilities if applicable
Full Job Description
Your Role

As the Head of State Expansion, you will lead the end-to-end strategy and execution for our interstate growth. You'll be responsible for building local teams, navigating complex healthcare regulations, and embedding our services into the fabric of local communities.

Key Responsibilities

  • Market Launch & Clinical Hiring: Build a repeatable "Launch Playbook." You will lead the charge in recruiting and onboarding high-caliber clinical leadership and staff in each new territory.
  • Regulatory & Compliance Sovereignty: Ensure 100% alignment with local state boards, licensing requirements, and healthcare mandates. You'll be the primary point of contact for regulatory readiness.
  • Payer Strategy: Drive early-stage KPIs focused on % of the population covered by insurance. You will work to ensure our services are accessible and that we are credentialed with the major payers in each new market.
  • Community Ecosystem Building: Establish deep-rooted partnerships with local hospitals, emergency services, and 988 crisis centers, and build teams to manage ongoing relationship management.
  • Operational Scaling: Monitor performance against early-stage KPIs (access, quality, and unit economics) to ensure a successful launch before transitioning the market to long-term operations.
  • Future Roadmap: Develop the data-driven criteria for our next phase of expansion, identifying the states where we can have the greatest impact.


Who You Are

  • Scaler: You have 10+ years of experience, specifically within high-growth startups. You've seen scale and know how to build systems that adapt to growth.
  • Healthcare Native: You understand the nuances of clinical operations and what is unique about being a new Medicaid healthcare provider. This includes ideally having existing relationships with Payers.
  • Operator-Entrepreneur: You are comfortable being a "department of one" on day one, but have the leadership gravitas to manage a large, decentralized team by day 100.
  • Relentless, Organized Executor: You have a proven track record of hitting aggressive deadlines across multiple workstreams simultaneously. You are highly organized, detail oriented, and able to bring together multiple moving parts to ensure timely delivery against goals.


Preferred Qualifications

  • Experience in value-based care or behavioral health.
  • Previous "boots on the ground" experience launching physical or hybrid clinical sites.
  • Strong analytical background; you use data to decide which market to enter and how to measure success once there.


$170,000 - $200,000 a year

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