Head of Product Marketing$200k - $240k • meaningful equity
About the RoleAs our Head of Product Marketing, you'll own the story behind Novig: what we say, who hears it, and why they join. You'll set positioning for a category most fans are still figuring out. You'll run go-to-market for every release, building and branding the promotions that bring fans in and keep them trading, and lead our Lifecycle Marketing team. You'll sit with Product, Analytics, and Brand where launches get decided.
Who you are and what you will do- You own the product narrative. You set Novig's positioning and messaging, and you can explain a prediction market to someone who's never traded one.
- You lead every launch. You take each release from plan to post-launch read-out, and you know what worked and why.
- You build promotions that move numbers. You design offers that drive acquisition and engagement, and you understand the incentive economics underneath them.
- You lead Lifecycle Marketing. You manage the team across email, push, in-app, and SMS, and you make every marketer on it better.
- You test constantly. You run A/B tests across messaging, promotions, and lifecycle. You know when a lift is real, and you act on it.
- You keep everyone on one story. You partner with Product, Analytics, and Brand on every launch. Customer Experience knows every promotion, feature, and incentive before it goes live.
- You have 5+ years owning product marketing or lifecycle at a high-growth consumer company, ideally in sports betting, fantasy, fintech, or trading.
- You know sports fans cold. You've also marketed to retail traders or investors.
- You write sharply. You skip the jargon and sell the benefit, not the feature.
Not for everyone- Our work is tied to live sports - that means potential nights, weekends, and pressure included.
- If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won't be the right environment.
Compensation & benefits- $200k - $240k base, benchmarked at top-tier tech companies
- Meaningful equity for every employee, regardless of role
- 100% health premiums covered
- 99% dental & vision covered
- 401(k) with 4% company match
- HSA + $1,080 annual company contribution
- $50/monthly company contribution to employee transit
- $27/day lunch stipend when working from our NYC office
- $35/day dinner stipend when working from the NYC office after 6:30pm
HomebaseUnion Square, NYC
