Head of Product Marketing & CampaignsDo you want to connect product innovation with market execution and lead the team behind it?
Are you ready to own a GTM process, a campaign calendar across markets, and a team of four at a fast-moving B2B SaaS company?
...then you are our perfect match!
This role is remote from the US or Canada (Eastern or Central Time) and reports directly to our Marketing Director.
What You'll DoDrive Product Marketing Maturity & GTM Execution- Product Marketing Leadership: Transform Product Marketing into a strategic engine by defining clear value props, go-to-market playbooks, and crisp customer positioning.
- Go-To-Market Alignment: Audit and fix current GTM gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams around a shared timeline.
Own the Campaign Calendar for our markets- Plan and run the campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK.
- Prioritize and sequence campaigns and its content across channels together with your team and agency partners.
Deliver Events That Work- Run online events with strong attendance and offline events that our customers rate highly.
- Make sure every event ties back to the campaign calendar and our growth targets.
Build an Active Online & Offline Community- Turn customers, prospects, and advocates into passionate brand fans across both digital spaces and in-person touchpoints.
- Design programs, rituals, and peer-to-peer engagement that continuously educate, activate, and empower our community.
Lead a Team of Four- Lead product marketing, content marketing, events, community and social media.
- Set clear goals, build operational workflows and develop your people.
- Manage the agency that delivers our website and graphic work, from briefing to quality review.
Work Across Teams and Markets- Collaborate closely with Product, Sales and Customer Support.
- Bring a US perspective into a global marketing team that also serves DACH and the UK.
What You'll BringExperience- B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches.
- SMB Environments: You know how to reach and convert small and mid-sized business customers.
- People Leadership: You have led a marketing team and know how to build workflows around it.
Skills- Strategic GTM Thinking: You connect product strategy to market execution.
- Hands-on Campaign Execution: You can plan a campaign and also ship it.
- Stakeholder Management: You align Product, Sales and Support without friction.
- Tools: HubSpot is a must; the Atlassian suite is a plus.
- Language: Excellent written and spoken English.
Mindset- Extreme Ownership: You take responsibility for results, not only for tasks.
- Pragmatism: You choose the solution that works over the one that looks perfect.
- Finisher Mindset: You bring projects across the line.
- Builder Mentality: You enjoy creating structure where none exists yet.
