10+ years in product marketing or marketing leadership at high-growth B2B SaaS companies, with 7+ years in team leadership.
Proven track record of launching multiple products with accountability for pipeline and revenue.
Hands-on experience with AI in writing, analysis, and prototyping.
Ability to create structure in ambiguous situations and make informed decisions with limited data.
Strong creativity and curiosity about AI's impact on products and buyer behavior.
Executive presence to communicate complex ideas clearly to C-level audiences.
Genuine interest in learning about life sciences and biotech.
Responsibilities
Define product positioning and narrative, especially for AI capabilities, tailored to scientists and executives.
Stay hands-on by writing and prototyping messaging and launch assets, leveraging AI for efficiency.
Build and mentor a high-performing team of product marketers.
Own go-to-market strategy and product launches, ensuring alignment with adoption and revenue goals.
Collaborate with Product, Sales, and Customer Experience to integrate market insights into strategic decisions.
Conduct in-depth research on customers and segments to develop informed perspectives.
Become an expert in the product to enhance market positioning and narrative alignment.
Provide C-suite with performance updates and strategic recommendations.
Benefits
Flexible hybrid work arrangement with in-office collaboration three days a week.
Opportunity to shape the future of biotech through innovative product marketing.
Access to cutting-edge AI tools to enhance productivity and creativity.
Supportive environment for professional growth and team development.
Full Job Description
ROLE OVERVIEW
Benchling is where scientists do the work that moves biotech forward, and we're putting AI at the center of it to power science across the R&D lifecycle. As the Head of Product Marketing, you'll shape how scientists at the bench, IT leaders, and executives at the largest biopharmas understand what we build and why it matters.
This is a player-coach role. You'll set the vision and strategy, and build a high performing team. You'll also get your hands dirty: writing the positioning, drafting the launch narrative, prototyping with AI when that's the fastest path. Much of what we're doing hasn't been done before. You'll bring clarity to ambiguity and make the call when the path isn't obvious.
RESPONSIBILITIES
Define positioning and narrative across our product portfolio, including our newest AI capabilities, in language that resonates with scientists, technical buyers, and executives.
Stay hands-on. Write, prototype, and ship messaging, launch assets, and sales tools yourself, and use AI to move faster and set the bar for how your team works.
Build, coach, and grow a team of product marketers who are creative, curious, and high-performing.
Own GTM strategy and launches across the portfolio, with clear accountability for adoption, pipeline, and revenue that aligns to product and sales targets.
Partner closely with Product, Sales, Strategy, Enablement, and Customer Experience, and bring customer and market insight into roadmap decisions and 1:1 ENT deal conversations.
Go deep on customers, segments, and use cases through your own research and discovery, and turn what you learn into sharp points of view.
Become an expert in all areas of the product so that you can drive alignment and overall narrative work for Benchling's market position.
Give the C-suite clear updates on performance by segment and solution, and help the company see what's working and what to do next.
QUALIFICATIONS
10+ years in product marketing or marketing leadership at high-growth B2B SaaS companies, including at least seven years leading and scaling teams.
A track record of bringing multiple products to market with accountability for pipeline and revenue targets.
A builder's instinct. You do the work yourself, and AI is already part of how you write, analyze, and prototype.
Comfort with ambiguity. You've created a structure where there was none and made good decisions without all the data.
Creativity and curiosity. You ask great questions, seek out information, bring ideas, and have a point of view on how AI is changing products and buyers.
Executive presence. You can distill complex ideas into a clear story for C-level audiences and earn trust quickly.
Real curiosity to learn about life sciences and biotech.
HOW WE WORK
We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).
#LI-Hybrid
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About Benchling
Benchling is a cloud-based informatics platform that accelerates life sciences R&D by streamlining workflows and centralizing data. The platform offers a suite of applications for molecular biology, including DNA design, antibody design, CRISPR analysis, and protein expression. Benchling's customers include pharmaceutical companies, biotechs, and academic institutions. The company was founded in 2012 and is headquartered in South San Francisco, California.
