Ability to manage high-visibility projects with senior stakeholders.
Interest in trading or financial products and a willingness to learn quickly.
Collaborative, low-ego working style, excited to work with diverse teams.
Responsibilities
Own the design vision for trading experiences, enhancing user interactions.
Lead initiatives to redesign core trade flows and improve user experiences.
Craft a unified design system that integrates various team needs.
Explore innovative ways to make trading engaging and intuitive.
Drive major design projects from problem framing to launch.
Benefits
In-person participation required for team collaboration and offsites.
Supportive environment for feedback and professional growth.
Full Job Description
As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.
What you'll do:
Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience
Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen
Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration
Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design
Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision
Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft
Required Skills and Experience:
7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences
Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work
Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders
Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment
Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments
Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$243,865-$286,900 USD
Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
About Coinbase
Coinbase is a digital currency exchange that allows users to buy, sell, and store cryptocurrencies like Bitcoin, Ethereum, and Litecoin. The company was founded in 2012 by Brian Armstrong and Fred Ehrsam and is headquartered in San Francisco, California. Coinbase has over 56 million verified users in over 100 countries and has facilitated over $335 billion in trades. Coinbase offers a variety of services, including a cryptocurrency wallet, a trading platform, and an API for developers. Coinbase is known for its user-friendly interface and high level of security. Coinbase has raised over $547 million in funding from investors like Andreessen Horowitz, Greylock Partners, and the New York Stock Exchange.
