Head of PR

MacPaw

$110K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in corporate brand marketing or PR within the global tech industry.
  • Proven record of developing successful global PR campaigns.
  • Strong media relations expertise.
  • Ability to translate consumer behavior data into practical strategies.
  • Excellent collaboration and cross-functional communication skills.
  • Experience in leading high-performing PR teams.

Responsibilities

  • Develop and implement a global PR strategy that aligns with MacPaw's vision and goals.
  • Build and maintain relationships with top-tier tech media and industry partners.
  • Utilize data to create reporting structures and KPIs to measure PR success.
  • Organize and capitalize on key industry events to increase brand visibility.
  • Manage the brand's public image and proactively address reputational challenges.
  • Incorporate AI tools into PR processes for increased efficiency and effectiveness.
  • Oversee PR budgeting to maximize campaign impact.
  • Mentor and develop the PR team, setting goals and supporting their growth.

Benefits

  • Comprehensive medical, vision, and dental insurance.
  • Flexible working model with options for hybrid or remote work.
  • Opportunities for professional and personal development, including education support.
  • Encouragement of open communication and feedback within teams.
  • Generous paid time off policy for personal and family needs.
Full Job Description
We are looking for a visionary Head of PR who lives and breathes storytelling. Someone who can blend creativity with data and lead a talented PR team to shape how the world sees MacPaw and our products.

We are building an ambitious, AI-first ecosystem that will expand what people can do and help them achieve more. And you will be in charge of establishing and executing our communications strategy.

If you are passionate about tech, know how to navigate the global media landscape, and are excited about the future of AI-driven communications - we should talk!
In this role, you will:
  • Shape the narrative - develop and execute a comprehensive global PR strategy for MacPaw and our products, aligning it with the company`s long-term vision and business goals.
  • Build meaningful connections - cultivate strategic relationships with TIER-1 tech media, global journalists, and industry partners to expand MacPaw's footprint.
  • Lead with data - define a unified reporting architecture and KPIs for PR. You'll use data-driven insights to measure success, optimize campaigns, and prove impact.
  • Own the stage - identify, organize, and leverage key industry events globally to boost MacPaw's recognition and build strong industry ties.
  • Be the guardian of our reputation - oversee our public image across key global markets, crafting clear messaging and proactively managing reputational risks.
  • Innovate with AI - drive the integration of AI tools within our PR workflows, establishing high-level frameworks to make our communications faster, smarter, and more efficient.
  • Manage resources - oversee PR budget planning and allocation to ensure maximum impact and operational excellence.
  • Empower the team - mentor, coach, and grow a team of talented PR professionals. You'll set clear goals, foster accountability, and support their career journeys.
Skills you'll need to bring:
  • 5+ years of experience in corporate brand marketing or PR, with a strong background in the global tech industry.
  • Proven experience in building successful global PR campaigns.
  • Deep understanding of media relations.
  • A solid understanding of consumer behavior and the ability to turn data into actionable strategies.
  • Exceptional collaboration and communication skills, with a natural ability to work cross-functionally and inspire people.
  • Proven experience managing a high-performing PR teams.
As a plus:
  • Hands-on experience using LLMs and AI agents to supercharge your daily workflows.
  • Understanding of Generative Engine Optimization (GEO) and how AI search is changing the future of PR.


What We Offer
  • Your well-being is always a priority
    • We believe the health, satisfaction, and financial security of employees and their families are important not only to each individual's well-being but also to achieving our organization's overall objectives. We offer medical, vision, and dental insurance benefits.
  • Hybrid work model & flexible working hours
    • If you join us in Boston, we offer a hybrid work model, with three days a week on-site in our Boston office. For candidates from Ukraine, we have a remote-first format with our HQ in Kyiv operating in a co-working mode. You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
  • Space to grow both professionally and personally
    • Whatever your dreams and aspirations are, we have you covered. Education opportunities to grow both hard and soft skills, annual development reviews, internal community.
  • Teams we are proud of
    • We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
  • Time-off policy that covers life's needs
    • At MacPaw, we genuinely understand the value of taking time to unwind and attend to your loved ones. That's why we provide our employees with a generous PTO benefit that can be utilized for multiple purposes.

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