About the role:Own Double Good's diamond segment (baseball and softball) end to end. Grow awareness of Double Good across youth baseball and softball, win the partnerships that bring whole leagues and districts to us and increase the number of diamond fundraising events run on our platform.
This role is the single accountable owner of diamond (baseball and softball) at Double Good. You set the segment strategy, build and manage relationships with national, state, and regional partners, work directly with our most important diamond organizers, and choose where we show up. You lead a Market Development Manager who executes the plan alongside you. Success is measured by partnerships signed, organizers won and retained, and fundraising growth in diamond.
Responsibilities:Segment strategy- Build and own the education growth plan, with a clear monthly and weekly operating rhythm
- Identify and prioritize regional, state, and national partners and own the plan to win them
- Own the Donate Joy program and the seeding and outreach strategy for education, including who receives popcorn, the personas and messaging we use, and how we follow up
- Time every motion to the education buying calendar, including the summer conference and planning season, so our outreach reaches decision makers before they commit their fundraising
Partnership prospecting and relationship building- Add new partnership leads to the top of the funnel every week and move deals through each stage
- Win the organizations that influence many leagues at once: governing bodies, district and regional organizations, and league management platforms
- Own the relationship, contracting, and renewal for our largest diamond partners, including league-wide programs and destination tournament organizations
Events- Run the ROI analysis for diamond events and decide which ones we attend
- Set the lead collection plan and goal for each event, and own conversion after the event
- Attend the events that matter most and build relationships with influential decision makers at each
Key organizer relationships- Personally work with the segment's top organizers, in partnership with Customer Success, to provide expert fundraising support and bring back what we learn
Market insights and thought leadership- Report quarterly on competitors, participation trends, outside investment, governing body changes, and vendor activity
- Track leadership changes at partner organizations
- Be the visible face of Double Good in baseball and softball through speaking, social media, podcasts, and customer success stories
Team leadership- Direct and coach the Market Development Manager, delegating event logistics and administrative projects and reviewing outreach sequence copy
- Work closely with Marketing, Revenue Operations, and Customer Success to run the diamond plan
Other Job Functions:- Performs other duties as assigned
Experience & Skills we value:Required:- 7+ years working in or selling into the youth baseball and softball ecosystem
- Deep, established relationships in US youth baseball and softball, such as leagues, district administrators, governing bodies, tournament providers, facility operators, or league management platforms
- Working knowledge of how youth baseball and softball is governed, funded, and organized, including league board elections, charter deadlines, and when organizations make buying decisions
- Proven ability to build and close partnerships with organizations, not only individual customers
- Strong communication skills, credible with a league board, on a conference stage, and at the ballpark
- Comfortable owning a plan and being measured on results
- Strong cross-functional collaboration skills
- Bachelor's Degree, or equivalent experience
Nice to have and/or you'll learn: - 3+ years in a sales, business development, or partnerships role with a revenue target
- Experience selling to volunteer-run or nonprofit organizations, or experience in fundraising, sponsorship, or youth sports technology
- Experience coaching or managing a junior team member
- Comfort with CRM and pipeline discipline (we use HubSpot)
- Experience in a startup or fast-moving environment
- 3+ years carrying a sales or partnership target. Experience building a segment or function from the ground up.
Equal Pay Disclosure(s):We're on a mission to create more joy in people's lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan.
Base Pay range for this position:
- $135,000 - $190,000 annually
- Target Annual Bonus: 20% of base salary
The final discretionary compensation that will be offered for this role depends on a variety of factors, including job-related knowledge, skills, experience, and market location.
Work Authorization Requirement:This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F-1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs.
Benefits:
- Double Good offers competitive benefits for all eligible full time employees including medical, dental and vision coverage with plans that can fit each teammate's needs. We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).
- Visit the Careers page on our website for more information at https://www.doublegood.com/careers.
