Aprimo is a marketing software and services company that provides solutions for content, operations, and performance. The company was founded in 1998 and is headquartered in Indianapolis, Indiana. Aprimo's software helps marketers plan, create, distribute, and measure their content across multiple channels. The company has over 500 employees and serves customers in various industries, including financial services, healthcare, retail, and technology. Aprimo has received several awards for its products and services, including the 2020 MarTech Breakthrough Award for Best Content Marketing Platform.