Job title: Head of Marketing - U.S Hemophilia
Main ResponsibilitiesStrategic Leadership and Vision for the US Hemophilia Portfolio
- Develop strategic and tactical brand plans annually with global and cross-functional partners, and update them quarterly to reflect the latest performance, customer insights, and market dynamics.
- Gain organizational alignment on 5-year strategic and 1-year tactical plans prior to implementation.
- Accountable for brand life-cycle management recommendations and for aligning multiple stakeholder groups, including senior leadership.
- Serve as the primary US marketing interface with Global Brand Teams, balancing global strategy with US market needs.
- Drive a customer-journey-first approach that ensures consistency and brand balance across the portfolio.
Team Management
- Motivate and inspire the Marketing organization, setting high standards and expectations, developing talent, and recognizing outstanding contributions.
- Lead through layers of management (managing managers) across Marketing and the CoRe (Community Relations & Education) field organization, ensuring consistent standards and a strong, unified culture.
- Responsible for oversight of all team members, including annual objective setting, mid-year and end-of-year reviews, and recruitment, development, and retention of talent.
- Build a culture of customer-centricity, accountability, and data-driven decision making, with clear career pathways for team members.
- Collaborate closely with cross-functional partners.
Lead Patient-Facing Field Engagement - Community Relations & Education (CoRe) Team
- Motivate and inspire the field team and its people managers; strengthen a culture of patient-first excellence, compliant promotional practice, and high performance.
- Own the promotional strategy and execution for CoRe's branded and unbranded outreach to patients.
- Support CoRe team in delivering consistent patient and caregiver education on the Sanofi hemophilia portfolio, product information, and competitive positioning.
- Partner with PSS leadership to ensure a seamless patient experience across the journey.
- Establish KPIs for CoRe field engagement and monitor performance against them.
Leading through Change and driving Innovation leveraging AI
- Lead the marketing and CoRe organizations through change, providing clarity of direction, transparent communication, and a culture that embraces new ways of working.
- Champion innovation and a test-and-learn mindset, encouraging smart risk-taking to find new ways to reach and support customers.
- Drive adoption of AI within the teams to increase productivity, speed, and quality of work.
- Embed AI-driven insights and tools in marketing strategy and tactics, including patient and HCP search behavior, content strategy, channel mix optimization, and personalization.
- Partner with Digital and GTMC to bring emerging technologies and global digital capabilities into US execution.
Execution of Marketing Tactics to Deliver Financial Performance
- Own hemophilia portfolio performance, including demand, revenue, gross-to-net, operating expenses, and business operating income.
- Direct marketing tactics across HCP, nurse, patient, and caregiver audiences, including sales materials, digital and social, direct mail, speaker programs, patient and HCP programs, congresses, and advisory boards.
- Align resources to marketing initiatives to achieve short-term and long-term brand objectives and portfolio growth.
- Establish KPIs and champion data-driven decisions, partnering with Insights & Analytics to measure the impact of marketing initiatives (including CoRe field engagement), optimize channel mix and ROI, and reallocate resources accordingly.
Cross-Functional Enablement & Regional Account Planning
- Enable cross-functional partners (Sales, Thought Leader Liaisons, PSS, Medical, Market Access) through aligned strategy, integrated plans, and fit-for-purpose tools and content.
- Champion cross-functional account and regional planning, supporting HTC engagement and total-account approaches so national strategy translates into regional and account-level action.
- Ensure effective marketing agency relationships are managed and developed in support of key initiatives.
- Partner with Market Access on pricing and contracting strategy and implementation.
- Build effective relationships with key external customers, including thought leaders, healthcare professionals, nurses, patients, caregivers, and patient advocacy groups.
About YouMandatory Qualifications
- Minimum of 10+ years of relevant biopharmaceutical experience with progressive marketing leadership responsibility.
- Proven track record of leading and developing high-performing marketing and field-based teams, managing through multiple layers of management is highly preferred.
- Experience managing multi-brand portfolios in competitive specialty care or rare disease markets.
- Experience leading patient-facing or field-based organizations.
- Strong strategic thinking and portfolio management capability.
- Demonstrated ability to build integrated, customer-journey-based marketing strategies across HCP, nurse, patient, and caregiver audiences.
- Outstanding leadership, people development, and change management skills; able to lead a team through a transition.
- Demonstrated ability to drive innovation and apply AI and emerging technologies to improve team productivity and marketing effectiveness.
- Strong analytical skills and a track record of data-driven decision making and marketing optimization.
- Excellent cross-functional collaboration, enablement, and stakeholder management skills in a matrix organization.
- Strong financial acumen, with experience managing significant A&P, field operating budgets, and brand P&Ls.
- Ability to communicate complex scientific concepts to diverse audiences.
Preferred Qualifications
- Direct experience in hemophilia, rare blood disorders, or rare diseases.
- Track record of successful product launches and lifecycle management in specialty care.
- Experience with AI-driven marketing, omnichannel/channel mix optimization, and emerging marketing technologies.
- Experience with account planning and HTC/total-account strategies.
- Experience navigating compliance and legal guardrails for patient-facing promotional field teams.
- Experience working with Global Brand Teams and navigating US/Global alignment.
- MBA or science-related graduate degree.
The salary range for this position is:
$266,250.00 - $443,750.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
