8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles
Proven success driving brand awareness for a consumer-facing product or media brand
Experience leading teams and managing cross-functional initiatives
Strong grasp of analytics for brand and audience measurement
Background in digital products, apps, or subscription models is a strong asset
Responsibilities
Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab
Report directly to the president
Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
Manage and mentor a high-performing marketing team
Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model
Define and track clear KPIs for brand equity, awareness, and audience growth
Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to ensure alignment with business outcomes
Benefits
Opportunity to work directly with company leadership
Potential for professional growth through mentorship and team management
Collaborative work environment with cross-functional teams
Focus on impact-driven KPIs
Engagement with a consumer-centric product in a tech-forward setting
Full Job Description
Responsibilities
Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab
Report directly to the president
Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
Manage and mentor a high-performing marketing team
Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model
Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)
Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes
Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience
Personality
You love doing research, analyzing, and comparing products. You typically spend weeks doing research before buying something
You are curious and like to learn
You like being hands-on, create processes and analyze data
You have a strong drive, are goal oriented, and well organized
You like helping people
Qualification/Experience
8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles
Proven success driving brand awareness for a consumer-facing product or media brand
Experience leading teams and managing cross-functional initiatives
Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics)
Background in digital products, apps, or subscription models is a strong asset
Does this position interest you?
Don't hesitate any longer, apply and come join our amazing team!
Disclaimer:
For Quebec candidates: It is important to note that proficiency in English is required due to the international reach of our company, and the need to interact with users, suppliers, customers, etc., outside Quebec. We thank you for your understanding.
