Qualifications

• 8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles
• Proven success driving brand awareness for a consumer-facing product or media brand
• Experience leading teams and managing cross-functional initiatives
• Strong grasp of analytics for brand and audience measurement
• Background in digital products, apps, or subscription models is a strong asset

Responsibilities

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab
• Report directly to the president
• Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth
• Manage and mentor a high-performing marketing team
• Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model
• Define and track clear KPIs for brand equity, awareness, and audience growth
• Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to ensure alignment with business outcomes

Benefits

• Opportunity to work directly with company leadership
• Potential for professional growth through mentorship and team management
• Collaborative work environment with cross-functional teams
• Focus on impact-driven KPIs
• Engagement with a consumer-centric product in a tech-forward setting