The RoleLettrLabs is hiring its first Marketing Leader. We have built a platform that makes direct mail as automated, measurable, and scalable as digital advertising, and we have proven it works across industries. The core product is working. Now we need a leader who can build the demand engine and lead the team that scales it.
You will own marketing end-to-end: demand generation, lifecycle, field events, and budget allocation. But your center of gravity is the pipeline. You will manage a team of three, set the direction, and be the person who holds the strategy together so every dollar and every program ties back to revenue. Brand-first or Content-first backgrounds are not the right fit for this role. This leader will sit onsite at our newly opened headquarters in the westside of LA.
What You Will Own- Own LettrLabs' end-to-end marketing strategy. Demand generation, ABM, lifecycle, and field events with deep knowledge in how to drive pipeline and growth.
- Manage and allocate the marketing budget across paid, trade shows, and demand programs, with full accountability for ROI.
- Build and scale the ABM motion for PE-backed home services accounts. We serve large, multi-million dollar targets that require dedicated, account-specific campaigns.
- Lead and develop a team of three direct reports: growth/demand, field events, and lifecycle marketing.
- Define the framework for how LettrLabs understands marketing ROI. Own the reporting that makes CAC, pipeline contribution, conversion rates, and payback period all visible.
- Partner with Sales to improve lead quality, funnel conversion rates, and pipeline efficiency across both self-service and enterprise motions.
- Set the lifecycle strategy and provide direction for a growing function. You'll influence and optimize the programs they build and run.
- Scope and manage Product Marketing needs through sprint-based contractors when the work is burning; you determine when it's necessary and who does it.
- Lead go-to-market execution for new product launches, integrations, and vertical expansions.
What Success Looks Like- Marketing sourced leads grow by 50% or more in the next 2 quarters.
- CAC, ROAS, and payback period are tracked, improving, and visible to leadership - you built the attribution to prove it.
- The ABM motion for enterprise home services accounts is defined, running, and generating pipeline.
- A team that operates with clear direction, non-overlapping focus areas.
What You Bring- 8-10 years in B2B SaaS or technology marketing, with deep specialization in demand generation, growth marketing, or performance marketing and an understanding of targeting PE backed companies.
- Proven, measurable track record of building pipeline and driving revenue impact - you can cite CAC, ROAS, or pipeline contribution numbers from prior roles, not just program names.
- Experience with both self-service/PLG and sales-led enterprise motions - you understand how to run different growth plays in parallel.
- Lifecycle and growth marketing fluency. enough to set strategy, direct an IC, and know when the programs are working.
- Experience building or running ABM programs targeting high-value accounts, specifically large, complex B2B buyers.
- Hands-on experience with paid acquisition across search and social - you've managed budgets and optimized campaigns directly, not just directed agencies.
- Experience owning a marketing budget with accountability for how it's allocated and what it returns.
- HubSpot proficiency and familiarity with modern marketing and analytics stack (Google Ads, LinkedIn Ads, GA4, or equivalent).
- Experience hiring and managing a lean in-house team alongside an agency or contractor network.
- Startup and agency experience. You know what great looks like and how to get there!
Nice to Haves- Experience marketing to home services, e-commerce, or other high-volume SMB and enterprise B2B audiences.
- Experience with PE backed companies
- Background building or scaling a category, not just competing within one.
- Familiarity with direct mail as a performance marketing channel.
- Experience at a Series A-C company as the first or only marketing leader.
Salary Range: $200,000 - $225,000 depending on experience (OTE range w/ bonus $230,000 - $265,000)
LettrLabs USA
$230,000-$265,000 USD
Actual base salary offered will be determined by: experience, skills, and work location. This range is for base salary, our total compensation includes equity and benefits. We welcome you to apply even if your expectations are outside our listed range.
