Job descriptionEsper is the policy platform of choice for large enterprise government agencies.Over the past 8 years, Esper has built an incredible customer base with a sticky product and exceptional team to deliver transformation in the largest government agencies. We're hiring a Head of Marketing to tell our story and grow our footprint in the market.
As Head of Marketing, you'll take a founder-led narrative and turn it into a category. You'll decide how Esper shows up everywhere, from a state CIO's inbox to a fire chief's LinkedIn feed to the stage at a NASCIO conference.
This is a builder role with a strategist's brain and a writer's ear. You'll work side by side with the CEO, partner tightly with Sales and Product, and lead a small but mighty marketing team.
What you'll do- Positioning and messaging. Define how Esper is understood: the category, proof points, and competitive positioning. Build the messaging house for our ICP customers.
- Turn our core thesis into a point of view through thought leadership, executive content, research, and earned media.
- Brand and creative direction. Own the look, voice, and feel of Esper. Raise the bar on the website, sales materials, decks, and campaigns.
- Content engine. Build a content program with a clear editorial point of view: flagship pieces, customer stories, video, social, and the CEO's voice.
- Product marketing. Launches, competitive positioning, sales enablement, and the stories that help reps win.
- Marketing vision and plan. Set and execute on the annual strategy, budget, and goals.
- Team leadership. Lead and grow the marketing team, including our demand gen and sales development function, plus agencies and freelancers.
What we're looking for- 8+ years in B2B marketing, with 3+ years leading marketing or product marketing at a high-growth company.
- You've built positioning from scratch and seen it change how a market talks about a company.
- You're a great writer. You can make a complex, technical product sound simple, urgent, and human.
- You have strong creative taste and can direct designers, agencies, and video without micromanaging.
- You are comfortable and enjoy operating at both the strategic and tactical level.
- You understand pipeline and how marketing contributes to it. While you don't run demand gen day to day, you know how brand and narrative fuel it.
Location- This is an Austin, TX based role with the expectation of working at least 3 days/week from our HQ
Compensation- Annual salary + other performance-based incentives
Perks and Benefits- Being part of an innovative and collaborative team that will both support and challenge you
- Significant opportunity for growth and ownership and to shape Esper for the long-term
- Competitive salary and equity at a growing company
- Paid holidays & unlimited PTO
- Medical, dental, and vision insurance
- Generous parental & sick leave
- 401(k) retirement plan with employer match
- Short- and long-term disability & life insurance
- Flexible spending account (FSA)
- Work anniversary equity grants
- Monthly stipend to offset remote work expenses
- Office equipment allowance
