Role SummaryThe Head of Marketing leads Enavate's marketing strategy and is accountable for building our market presence, generating pipeline and supporting growth with existing clients. This person owns the marketing plan, budget, team priorities and results. They work closely with Sales and the business leaders to focus our efforts where they will have the greatest impact.
We need a leader who can think strategically and get things done. The Head of Marketing oversees demand generation, digital marketing, positioning and messaging, content and communications, marketing operations, partner marketing and the BDR function. They will develop the team, make decisions and step directly into important work when needed.
Key Responsibilities - Build and manage the annual marketing strategy, plan and budget around Enavate's growth goals.
- Define how Enavate stands out in the market. Turn our Microsoft expertise, services and industry knowledge into clear messages that resonate with buyers.
- Be accountable for Marketing's contribution to pipeline and bookings, with clear goals and reliable reporting.
- Lead and develop the Marketing team. Set priorities, address performance issues and stay involved in the work that matters most.
- Oversee the BDR function, including inbound lead response, qualification, follow-up and conversion. Agree on funnel definitions and targets with Sales, and address gaps quickly.
- Set quarterly priorities across new business, existing client growth, Microsoft and partner programs, and brand awareness.
- Work with Sales leadership to improve lead quality, handoffs and follow up.
- Make the most of our Microsoft and technology partner relationships, including joint campaigns, co-selling support and available funding programs.
- Use campaign results, conversion data, customer feedback and market insight to decide where to invest.
- Run regular planning and performance reviews, and make adjustments based on results.
- Find practical ways to use AI and automation to improve research, content, campaign execution and team productivity. Keep Enavate visible as buyer search behavior changes, including SEO and AEO.
- Build strong working relationships with Sales, Delivery, Microsoft, partners and internal subject matter experts.
- Give the executive team a clear view of results, risks, priorities and decisions needed.
Leadership Scope - Take ownership of Marketing's direction and results. Bring recommendations, make decisions and challenge approaches that are not delivering.
- Coach team members, clarify responsibilities and resolve competing priorities. Know when to delegate and when to get directly involved.
- Ensure content, communications, thought leadership, PR and social media support Enavate's business priorities. Organize the work around the strengths and capacity of the team.
- Work with Sales to agree on lead definitions, qualification standards, handoffs and follow-up responsibilities.
- Make sure Demand Generation, Marketing Operations and BDRs work together so leads are followed up, qualified and moved into Sales opportunities.
- Create a team culture where people take ownership, share what is working and improve what is not.
Ideal Experience and Capabilities - 10+ years of B2B marketing experience in technology, cloud, software or technology services, including substantial experience leading a marketing function or team.
- A track record of marketing programs that have generated pipeline, supported bookings and helped grow client relationships.
- Experience managing BDRs or an inbound lead qualification team, including performance goals and Sales handoffs.
- Strong skills in demand generation, positioning and go-to-market planning, plus the ability to lead specialists in digital, content, communications, operations and partner marketing.
- Experience working closely with Sales leaders to improve lead quality and conversion.
- Ability to lead people with different skills, develop talent and hold the team accountable.
- Comfort with budgets, marketing performance data, attribution and campaign ROI.
- Good judgment about where to spend time and money, and the confidence to say no to lower-priority work.
- Clear communication with executives and the ability to turn data into recommendations.
- Experience in the Microsoft partner ecosystem is strongly preferred.
- Hands-on experience using AI and automation in marketing, with an understanding of SEO and AEO.
What Success Looks Like - Marketing plans and spending support Enavate's business goals.
- Marketing contributes measurable pipeline, bookings and growth with existing clients.
- Inbound leads are followed up promptly and measured against agreed conversion targets.
- Marketing and Sales agree on lead quality, handoffs and follow-up, and work together to improve results.
- Team members know what they own, deliver on priorities and raise issues early.
- Enavate tells a clear, consistent story across campaigns, digital channels, partner programs and Sales conversations.
- Marketing investment decisions are based on results, and programs that are not working are changed or stopped.
