About the Role Beamable is seeking a Head of Marketing to lead the market introduction and growth of its next-generation game AI analytics and game development platform. This is an opportunity to build the marketing function from the ground up, shape the company's market positioning, and establish a go-to-market strategy that drives awareness, customer acquisition, and revenue growth.
Partnering directly with the CRO, you will serve as a senior individual contributor with strategic ownership and hands-on responsibility across messaging, brand positioning, demand generation, events, and go-to-market execution. Success in this role means establishing a differentiated market presence, generating qualified pipeline, and building a scalable marketing foundation that supports sustained growth and positions Beamable for category leadership.
Responsibilities - GTM Strategy & Brand Positioning. Define and own Beamable's go-to-market strategy and brand positioning for the product relaunch, establishing clear messaging, ICP definition, and competitive differentiation. Build the narrative that guides all external communications and market presence.
- Demand Generation & Pipeline. Own end-to-end demand generation, from strategy through execution, across digital, content, community, and event channels. Build a repeatable pipeline engine that delivers qualified leads to the sales function and demonstrates measurable marketing contribution to revenue.
- Event & Conference Execution. Lead Beamable's presence at key industry events including GDC and Gamescom, from strategy through on-site execution and post-event follow-up. Partner with the CRO to maximize pipeline generation and brand impact from every conference investment.
- Content & Sales Enablement. Create and maintain the full suite of marketing assets including decks, one-pagers, case studies, web copy, and demo materials that are needed to support sales conversations and market education. Ensure all materials reflect Beamable's positioning and are current with product capabilities.
- Marketing Function Build-Out. Establish Beamable's marketing infrastructure from the ground up - including tooling, processes, measurement framework, and reporting cadence. Build a scalable foundation that supports team growth and increasingly sophisticated marketing programs over time.
Key Competencies - 0-to-1 Marketing Leadership. Proven ability to build a marketing function from scratch in an early-stage or relaunching company, establishing strategy, infrastructure, and execution capability as a senior individual operator before scaling a team.
- B2B Developer & Platform GTM Expertise. Deep experience marketing developer tools, game technology, or B2B SaaS platforms to technical audiences. Understands how developers evaluate and adopt platform products.
- Brand Positioning & Messaging. Strong ability to distill complex product capabilities into clear, compelling messaging that resonates with technical decision-makers and drives category awareness.
- Demand Generation & Pipeline Ownership. Hands-on experience building and running demand gen programs across multiple channels, with demonstrated ability to connect marketing activity to pipeline and revenue outcomes.
- Event Strategy & Execution. Experience planning and executing brand presence at major industry conferences - from strategy through logistics and post-event follow-through - with clear pipeline and awareness objectives.
- Executive Partnership & Cross-Functional Influence. Proven ability to operate as a senior thought partner to executive leadership, aligning marketing strategy to company goals and influencing priorities without direct authority over resources.
- Player-Coach Mentality. Equally comfortable setting strategy and rolling up their sleeves to execute - writing copy, building decks, managing vendors, and running events while maintaining the long-term marketing vision.
Experience - At least 10 years of experience in B2B marketing, with significant experience in game technology, developer tools, or SaaS/Analytics platforms.
- Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree or equivalent experience preferred.
- Proven track record of building a marketing function from 0 to 1 in an early-stage, startup, or relaunching company.
- Experience building and leading high-performing marketing teams, with demonstrated ability to scale a function from solo operator to full team.
- Experience marketing to technical audiences - developers, engineers, or game studios - with deep understanding of how developer tools are evaluated and adopted.
- Demonstrated success driving demand generation, lead pipeline, and brand awareness in a B2B context.
- Experience planning and executing presence at major gaming or technology industry conferences (GDC, Gamescom, or equivalent).
Total Starting Compensation including Base + Bonus + Equity: $202,530 + Bonus + Equity
Location: Remote - US
Travel Requirement: Less than 10%
Why Beamable- Comprehensive Benefits. 100% coverage for medical, dental, and vision for you and your dependents. 401K matching, equity incentives, pre-tax benefit options, and more.
- Wellness Support. Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, virtual therapy sessions, and more.
- Time Off. Competitive PTO and company holidays.
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