Bachelor's degree in Business, Game Design, Marketing, or related field; MBA preferred
12+ years marketing or PR experience in the video game industry
5+ years managing and mentoring high-performing teams
Proven success with GTM strategies for premium products
Strong understanding of player behavior and gaming audiences
Experience managing multichannel campaigns
Exceptional collaboration and communication skills across various teams
Familiarity with console and PC game markets and monetization models
Responsibilities
Define and lead global GTM strategies across all titles
Partner with Product Management to influence product definition and audience targeting
Establish success metrics aligned with revenue and ROI targets
Own and allocate the marketing budget according to portfolio priorities
Lead execution of integrated marketing campaigns across multiple channels
Drive engagement and conversion through innovative campaign strategies
Translate insights into actionable improvements based on performance data
Benefits
In-person work environment only, fostering team collaboration
Opportunity to build and lead a high-performing marketing team
Access to work with well-known game platforms and licensors
Cultural emphasis on experimentation and continuous improvement
Engagement with a passionate team focused on gaming industry success
Full Job Description
**Please note that all positions posted for Aspyr Media, Inc. are in-person/in-office only; remote positions are not available.**
Responsibilities:
Reporting to the Co-CEO, the Head of Marketing is responsible for maximizing the commercial success of Aspyr's game portfolio by driving demand, shaping go to market (GTM) strategy, and ensuring each title reaches its full market potential. This role leads the development and execution of integrated marketing strategies across all titles, aligning closely with Product Management, Business Development, and Sales to deliver predictable, high impact results.
This leader balances creativity with operational discipline leveraging data, player insights, and experimentation to grow awareness, engagement, and revenue while maintaining alignment with company financial and lifecycle objectives. Essential Functions:
Marketing Strategy & Go-To-Market
Define and lead global go to market (GTM) strategies across all titles
Partner with Product Management to influence product definition, positioning, and audience targeting early in the lifecycle
Establish clear success metrics and KPIs for each title, aligned to revenue and ROI targets
Ensure marketing strategies align with Aspyr's midmarket AAA positioning and IP driven approach
Own the marketing budget across all titles, allocating resources against portfolio priorities and performance expectations.
Demand Generation & Campaign Execution
Lead execution of integrated marketing campaigns across PR, digital, paid media, influencer, and social channels
Drive awareness, engagement, and conversion through innovative and scalable campaign strategies
Optimize marketing mix and channel strategy based on performance data and audience insights
Continuously test and scale new marketing approaches to improve reach and efficiency
Data, Insights & Performance Optimization
Partner with Business Intelligence to build robust reporting and attribution models
Track campaign performance across defined data points (organic, paid, conversion, sentiment, etc.)
Translate insights into actionable improvements across campaigns and future titles
Drive forecasting accuracy and marketing ROI discipline
Partnerships & External Relationships
Serve as lead marketing point of contact with licensors, IP holders, and brand partners
Collaborate with licensors, platform partners (PlayStation, Xbox, Nintendo, Steam) , and agencies to amplify reach and comarketing opportunities
Manage external marketing vendors and ensure quality and performance standards
Align with Business Development and Sales to maximize distribution impact and promotional effectiveness
Leadership & Team Development
Build, lead, and develop a high performing marketing team across key functions (brand, digital, PR, lifecycle, etc.)
Establish clear roles, accountability, and performance expectations
Foster a culture of experimentation, accountability, and continuous improvement
Ensure alignment with cross-functional teams (Product, Production, Creative, Sales)
Preferred Qualifications:
Bachelor's degree in Business, Game Design, Marketing, or a related field; MBA a plus
12 + years of experience in marketing or public relations within the video game industry
5 + years of experience managing and mentoring high performing teams
Proven success leading GTM strategies for premium products
Strong understanding of player behavior, gaming audiences, and platform ecosystems
